Details

Subject(s)

• Comic books, strips, etc—Japan—History and criticism [Browse]
• Girls—Books and reading—Japan—History—20th century [Browse]
• Girls in popular culture—Japan—History—20th century [Browse]
• Women in the book industries and trade—Japan—History—20th century [Browse]

Summary note

• "The contents of shojo manga have long offered a magical world to girl readers, especially in the golden age of the 1970s. Contemporary manga such as Gals! capture readers' attention with tales of daring girls who lead extraordinary lives within ordinary environments. Straight from the Heart offers a firsthand view of the manga publishing industry, delineating its history and exploring the numerous ways it tries to bring girls into the fold, first as reader/consumers and later, as manga artists and/or readers of magazines for women. We need books like this to use in the classroom that help students analyze this popular medium."--Jan Bardsley, University of North Carolina, Chapel Hill.
• Manga is the backbone of Japanese popular culture, influencing everything from television, movies, and video games to novels, art, and theater. Shojo manga (girls' comics) has been seminal to the genre as a whole and especially formative for Japanese girls' culture throughout the postwar era. In Straight from the Heart Jennifer Prough examines the shojo manga industry as a site of cultural storytelling, illuminating the ways that issues of mass media, gender, production, and consumption are involved in the process of creating shojo manga --Book Jacket.

Bibliographic references

Includes bibliographical references and index.

Contents

• The heart of the matter : gender, intimacy, and consumption in the production of shōjo manga
• Descent and alliance in the shōjo manga family tree : a postwar history
• Raising readers, rearing artists : fabricating community in shōjo manga magazines
• Affective labor : gender, generation, and consumption in the production of shōjo manga
• Material gals : girls' sexuality, girls' culture, and shōjo manga
• Shōjo manga at large.

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ISBN

• 9780824834579 ((hardcover ; : alk. paper))
• 0824834577 ((hardcover ; : alk. paper))
• 9780824835286 ((softcover ; : alk. paper))
• 082483528X ((softcover ; : alk. paper))

LCCN

2010022658

OCLC

640132026

Other standard number

• 40018715480

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