Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim.

Author
West, Douglas C. [Browse]
Format
Book
Language
English
Εdition
2nd ed.
Published/​Created
Oxford ; New York : Oxford University Press, 2010.
Description
xxvi, 585 p. : col. ill. ; 25 cm.

Details

Subject(s)
Related name
Bibliographic references
Includes bibliographical references and index.
ISBN
  • 9780199556601 (pbk.)
  • 0199556601 (pbk.)
LCCN
2010001522
OCLC
428033285
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