Campaigns and elections American style / edited by James A. Thurber and Candice J. Nelson.

Format
Book
Language
English
Εdition
3rd ed.
Published/​Created
Boulder, CO : Westview Press, c2010.
Description
xii, 339 p. : ill. ; 23 cm.

Details

Subject(s)
Series
Bibliographic references
Includes bibliographical references and index.
Contents
  • Understanding the dynamics and the transformation of American campaigns / James A. Thurber
  • Creating a winning campaign strategy / Davie Winston
  • The use of survey research in campaigns / Glen Bolger
  • Strategics and tactics of fund-raising in 2008 / Candice J. Nelson
  • Fund-raising strategies in the 2008 presidential campaign / Anthony Corrado
  • The selling of the president in a converged media age / Leonard Steinhorn
  • How the media covered the 2008 election: the role of earned media / Dotty Lynch
  • Fieldwork in contemporary election campaigns / Paul S. Herrnson
  • Dimensions of campaigns in the age of digital networks / Alan Rosenblatt
  • Election law is the new rock and roll / Chris Sautter
  • Campaign ethic in a changing world / Carol A. Whitney
  • Madness in Michigan : a microcosm of election American style / David A. Dulio
  • Campaigns matter / Candice J. Nelson.
ISBN
  • 9780813344195 (pbk. : alk. paper)
  • 0813344190 (pbk. : alk. paper)
LCCN
2009015957
OCLC
213448098
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