Consumer behaviour in sport and events : marketing action / Daniel C. Funk.

Author
Funk, Daniel C. [Browse]
Format
Book
Language
English
Εdition
1st ed.
Published/​Created
Amsterdam ; Boston : Butterworth-Heinemann/Elsevier, 2008.
Description
xvii, 247 p. : ill. ; 23 cm.

Details

Subject(s)
Series
Sport marketing series
Bibliographic references
Includes bibliographical references and index.
Contents
Introduction to sport and event consumer behaviour -- Sport and event consumer motivation -- Consumer decision-making in sport and events -- Marketing action for sport and events -- Consumer awareness of sport and events -- Consumer attraction to sport and events -- Consumer attachment to sport and events -- Consumer allegiance to sport and events -- Constraints to sport and event consumption -- Administrative services -- Facilities and support services -- Special events and services.
ISBN
  • 9780750686662
  • 0750686669
OCLC
229026127
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