Podcast academy : the business podcasting book : launching, marketing, and measuring your Podcast / editor-in-chief, Michael Geoghegan ; by Greg Cangialosi ... [et al.].

Format
Book
Language
English
Published/​Created
Amsterdam ; Boston : Focal Press, Elsevier, c2008.
Description
xxvi, 420 p. : ill. ; 24 cm.

Details

Subject(s)
Related name
Notes
Includes index.
Contents
The podcasting revolution / by Greg Cangialosi -- Leveraging the shift to social media / by Greg Cangialosi -- The emergence of corporate podcasting / by Greg Cangialosi -- Internal considerations for podcasting / by Greg Cangialosi -- Planning your podcast / by Ryan Irelan -- Pre-production decisions / by Ryan Irelan -- Podcast production / by Ryan Irelan -- Podcast post-production / by Ryan Irelan -- Legal issues / by Colette Vogele -- RSS : the plumbing behind the medium / by Ryan Irelan -- Getting your podcast out there / by Greg Cangialosi -- Online marketing tactics that generate results / by Greg Cangialosi -- Building community and interactivity / by Greg Cangialosi -- Show me the metrics / by Greg Cangialosi -- Making money with your podcast / by Tim Borquin -- Putting it all together / by Greg Cangialosi.
ISBN
  • 9780240809670 (pbk. : alk. paper)
  • 024080967X (pbk. : alk. paper)
LCCN
2007031291
OCLC
164802156
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