Adland : a global history of advertising / Mark Tungate.

Author
Tungate, Mark, 1967- [Browse]
Format
Book
Language
English
Published/​Created
London ; Philadelphia : Kogan Page Ltd, 2007.
Description
x, 278 p., [16] p. of plates : col. ill ; 24 cm.

Details

Subject(s)
Bibliographic references
Includes bibliographical references (p. [269]-271) and index.
Contents
  • Pioneers of persuasion
  • From propaganda to soap
  • Madison Avenue aristocracy
  • Creative revolutionaries
  • The Chicago way
  • The Brit pack
  • Eighties extravagance
  • The French connection
  • European icons
  • Media spins off
  • Consolidation incorporated
  • Japanese giants
  • The alternatives
  • Dotcom boom and bust
  • Latin spirit
  • International outposts
  • Shooting stars
  • Controversy in Cannes
  • New frontiers
  • The agency of the future .
Other title(s)
Ad land
ISBN
  • 9780749448370
  • 0749448377
LCCN
2007016432
OCLC
124157736
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