Evaluating campaign quality : can the electoral process be improved? / L. Sandy Maisel, Darrell M. West, Brett M. Clifton.

Author
Maisel, Louis Sandy, 1945- [Browse]
Format
Book
Language
English
Published/​Created
Cambridge ; New York : Cambridge University Press, 2007.
Description
xiv, 155 pages : illustrations ; 24 cm.

Availability

Copies in the Library

Location Call Number Status Location Service Notes
Firestone Library - Stacks JK2281 .M35 2007 Browse related items Request

    Details

    Subject(s)
    Series
    Communication, society, and politics [More in this series]
    Summary note
    "For a number of years, voters and academic observers have been dissatisfied with a number of elements of American campaigns. Contemporary races are seen as too negative, too superficial, and too unfair or misleading. Based on these complaints, a variety of reform organizations have targeted millions of dollars to improve the situation. Through their efforts and those within the academic community, a wide range of reform initiatives have been undertaken, such as voluntary codes of conduct, industry self-regulation, certificate programs, tougher ethics rules for consultants, and the encouragement of more substantive venues. Candidate debates, town meetings, and issue forums have been promulgated to improve the performance of American elections." "This book seeks to evaluate whether these activities have improved the level of campaign discourse and conduct in U.S. House and Senate campaigns and argues that while individual reform efforts have achieved some of their stated objectives, the overall effect of these reform efforts has been disappointing. A different approach to campaign conduct and political discourse in American elections is clearly called for if improved campaigning is the goal."--BOOK JACKET.
    Bibliographic references
    Includes bibliographical references (p. 145-151) and index.
    Contents
    • Preface
    • Campaign reformers: optimists, skeptics, and rejectionists
    • Dissemination of campaign practices
    • Impact on campaign conduct
    • Impact on campaign discourse
    • Impact on public perceptions
    • Improving the system
    • Appendices: A. Data and methodology
    • B. Public opinion survey
    • C. Consultant survey
    • Focus group protocol.
    ISBN
    • 9780521877299 ((hardback))
    • 0521877296 ((hardback))
    • 9780521700825 ((pbk.))
    • 0521700825 ((pbk.))
    LCCN
    2006101719
    OCLC
    77048166
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