An introduction to political communication / Brian McNair.

Author
McNair, Brian, 1959- [Browse]
Format
Book
Language
English
Εdition
4th ed.
Published/​Created
New York, NY : Routledge, 2007.
Description
xvii, 222 pages : illustrations ; 24 cm.

Details

Subject(s)
Series
Summary note
"In this classic textbook, Brian McNair examines how politicians, trade unions, pressure groups, NGOs and terrorist organisations make use of the media. Separate chapters look at the theory of political communication and its role in a democracy; the political media and their effects; political advertising, marketing and public relations; and the communication practices of organisations at all levels." "This fourth edition is revised and updated to include: the re-election of George W. Bush in 2004; developments in the war on terror since 2003, including the invasion of Iraq; the re-election of New Labour in 2005; the Gilligan affair, and changes in UK government communication since the Hutton report; and the growing role of the internet in political communication."--Jacket.
Bibliographic references
Includes bibliographical references (p. 205-217) and index.
Contents
  • Politics in the age of mediation
  • Politics, democracy and the media
  • The effects of political communication
  • The political media
  • The media as political actors
  • Party political communication I : advertising
  • Party political communication II : political public relations
  • Pressure-group politics and the oxygen of publicity
  • International political communication
  • Conclusion : performance politics and the democratic process.
ISBN
  • 9780415410700 ((hardback ; : alk. paper))
  • 0415410703 ((hardback ; : alk. paper))
  • 9780415410694 ((pbk. ; : alk. paper))
  • 041541069X ((pbk. ; : alk. paper))
LCCN
2006039494
OCLC
76937310
Statement on language in description
Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage. Read more...
Other views
Staff view

Supplementary Information