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The ten commandments of typography : type heresy / Paul Felton.
Author
Felton, Paul
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Format
Book
Language
English
Published/Created
London ; New York : Merrell, 2006.
Description
1 volume (various pagings) ; 22 cm
Availability
Copies in the Library
Location
Call Number
Status
Location Service
Notes
Firestone Library - Stacks
Z250 .F45 2006
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Details
Subject(s)
Type and type-founding
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Graphic design (Typography)
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Related work(s)
Felton, Paul.
Type heresy.
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Summary note
A humorous and incisive analysis of the basic tenets of typography and how to turn them on their heads, this book will appeal to the conformist and the non-conformist in everyone - not just the newcomer to design.
Notes
Tête-bêche format.
Contents
Preface: The commandments of typography
Introduction
Matthew Carter: on typography
The twelve disciples of typography
First commandment: Thou shalt not apply more than three typefaces in a document
Second commandment: Thou shalt lay headlines large and at the top of a page
Third commandment: Thou shalt employ no other type size than 8pt to 10pt for body copy
Fourth commandment: Remember that a typeface that is not legible is not truly a typeface
Fifth commandment: Honour thy kerning, so that white space becomes visually equalized between characters
Sixth commandment: Thou shalt lay stress discreetly upon elements within text
Seventh commandment: Thou shalt not use only capitals when setting vast body copy
Eight commandment: Thou shalt always align letters and words on a baseline
Ninth commandment: Thou shalt use flush-left, ragged-right type alignment
Tenth commandment: Thou shalt not make lines too short or too long.
Foreword / Jonathan Barnbrook
Preface
Introduction: To Hell with the rules
Jeffery Keedy: On typography
Satan and his Fallen Angels of typography
Commandment 1: Break the fetters imposed by the use of only three typefaces
Commandment 2: Let thine eyes be seduced by the hierarchy of type
Commandment 3: Do not forsake smaller or bigger sizes
Commandment 4: Be seduced into trying new and expressive typefaces
Commandment 5: Treat kerning with total irreverence
Commandment 6: Entice the reader to sample the delights of your text
Commandment 7: Do not forgo the liberal use of capitals within your text
Commandment 8: The Lord designed letterforms to stand side by side, but there is no harm in their being lured away form each other
Commandment 9: Yield to the temptation to align text in unusual ways
Commandment 10: Lure the reader down unfamiliar paths.
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Other title(s)
Type heresy.
ISBN
9781858943558 ((hbk.))
1858943558 ((hbk.))
LCCN
2014434554
OCLC
69022650
Statement on language in description
Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage.
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The ten commandments of typography : type heresy / Paul Felton.
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