The ten commandments of typography : type heresy / Paul Felton.

Author
Felton, Paul [Browse]
Format
Book
Language
English
Published/​Created
London ; New York : Merrell, 2006.
Description
1 volume (various pagings) ; 22 cm

Availability

Copies in the Library

Location Call Number Status Location Service Notes
Firestone Library - Stacks Z250 .F45 2006 Browse related items Request

    Details

    Subject(s)
    Summary note
    A humorous and incisive analysis of the basic tenets of typography and how to turn them on their heads, this book will appeal to the conformist and the non-conformist in everyone - not just the newcomer to design.
    Notes
    Tête-bêche format.
    Contents
    • Preface: The commandments of typography
    • Introduction
    • Matthew Carter: on typography
    • The twelve disciples of typography
    • First commandment: Thou shalt not apply more than three typefaces in a document
    • Second commandment: Thou shalt lay headlines large and at the top of a page
    • Third commandment: Thou shalt employ no other type size than 8pt to 10pt for body copy
    • Fourth commandment: Remember that a typeface that is not legible is not truly a typeface
    • Fifth commandment: Honour thy kerning, so that white space becomes visually equalized between characters
    • Sixth commandment: Thou shalt lay stress discreetly upon elements within text
    • Seventh commandment: Thou shalt not use only capitals when setting vast body copy
    • Eight commandment: Thou shalt always align letters and words on a baseline
    • Ninth commandment: Thou shalt use flush-left, ragged-right type alignment
    • Tenth commandment: Thou shalt not make lines too short or too long.
    • Foreword / Jonathan Barnbrook
    • Preface
    • Introduction: To Hell with the rules
    • Jeffery Keedy: On typography
    • Satan and his Fallen Angels of typography
    • Commandment 1: Break the fetters imposed by the use of only three typefaces
    • Commandment 2: Let thine eyes be seduced by the hierarchy of type
    • Commandment 3: Do not forsake smaller or bigger sizes
    • Commandment 4: Be seduced into trying new and expressive typefaces
    • Commandment 5: Treat kerning with total irreverence
    • Commandment 6: Entice the reader to sample the delights of your text
    • Commandment 7: Do not forgo the liberal use of capitals within your text
    • Commandment 8: The Lord designed letterforms to stand side by side, but there is no harm in their being lured away form each other
    • Commandment 9: Yield to the temptation to align text in unusual ways
    • Commandment 10: Lure the reader down unfamiliar paths.
    Other title(s)
    Type heresy.
    ISBN
    • 9781858943558 ((hbk.))
    • 1858943558 ((hbk.))
    LCCN
    2014434554
    OCLC
    69022650
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