LEADER 01651cam a2200397Ka 4500001    9948517283506421
005    20231120103358.0
006    m        d f
007    cr cn|||||||||
008    060810s1996    dcu     o    f000 0 eng d
035    ocm70870551
035    (NjP)4851728-princetondb
035     |z(NjP)Voyager4851728
040    GPO |beng |cGPO |dMvI
049    DOCS
074    0535-A-10 (online)
086 0  FT 1.37/2:211/996
090    Electronic Resource
100 1  Hertzendorf, Mark N.
245 12 A game theory model of celebrity endorsements / |cMark N. Hertzendorf.
250    Revised Feb. 1996.
264  1 Washington, DC : |bFederal Trade Commission, Bureau of Economics, |c[1996]
300    50 pages : |bdigital, PDF file.
336    text |btxt |2rdacontent
337    computer |bc |2rdamedia
338    online resource |bcr |2rdacarrier
490 1  Working paper ; |vno. 211
538    Mode of access: Internet from the FTC web site. Address as of 8/10/06: http://www.ftc.gov/be/workpapers/wp211.pdf; current access available via PURL.
500    Title from title screen (viewed on Aug. 10, 2006).
650  0 Endorsements in advertising |xMathematical models.
650  0 Advertising |xMathematical models.
710 1  United States. |bFederal Trade Commission. |bBureau of Economics.
776 0  Hertzendorf, Mark N. |tGame theory model of celebrity endorsements |h50 p. |w(OCoLC)35115922
830  0 Working paper (United States. Federal Trade Commission. Bureau of Economics) ; |vno. 211.
945    DOCS |cFT 1.37/2:211/996
956 40  |uhttps://purl.fdlp.gov/GPO/LPS72819