A game theory model of celebrity endorsements / Mark N. Hertzendorf.

Author
Hertzendorf, Mark N. [Browse]
Format
Book
Language
English
Εdition
Revised Feb. 1996.
Published/​Created
Washington, DC : Federal Trade Commission, Bureau of Economics, [1996]
Description
50 pages : digital, PDF file.

Available Online

Details

Subject(s)
Related name
Series
  • Working paper (United States. Federal Trade Commission. Bureau of Economics) ; no. 211. [More in this series]
  • Working paper ; no. 211
Notes
Title from title screen (viewed on Aug. 10, 2006).
System details
Mode of access: Internet from the FTC web site. Address as of 8/10/06: http://www.ftc.gov/be/workpapers/wp211.pdf; current access available via PURL.
SuDoc no.
FT 1.37/2:211/996
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