Details

Subject(s)

• Campaign funds—Texas [Browse]
• Business and politics—Texas, South [Browse]
• Corporate sponsorship—Texas, South [Browse]
• Festivals—Texas, South [Browse]
• Texas, South—Social life and customs [Browse]

Bibliographic references

Includes bibliographical references (p. [207]-222) and index.

Contents

• Introduction
• Political pachangas, marketing, and music
• A history and style of association: music, pachangas, and politics in South Texas
• Marketing pachangas: the Budgirls
• Budweiser's Hispanic Scholarship Fund Fiesta Extravaganza
• Out of a social gathering, music: galvanizing persons into politics
• Democracy and the borderlands: two versions
• Pachanga moves: a local republican and a national democratic gathering
• Ace hardware: national corporate marketers learn how the locals do it
• A private event for a public servant: "Mr. Vega" meets modernity.

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ISBN

• 0292706901 (cl. : alk. paper)
• 0292709617 (pbk. : alk. paper)

LCCN

2005012895

OCLC

60401967

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