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010    2004015555
020    0749442840
035    (CStRLIN)DCLC2004015555-B
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035    (OCoLC)ocm55846747
035     |z(NjP)Voyager4281982
035     |z(NjP)Voyager4281982
040    DLC |beng |cDLC
042    pcc
050 00 HD69.B7 |bL55 2004
082 00 658.8/343 |222
100 1  Lindstrom, Martin, |d1970- |0http://id.loc.gov/authorities/names/n2002117406
245 10 Brandchild : |bremarkable insights into the minds of today's global kids and their relationship with brands / |cMartin Lindstrom with Patricia B Seybold ; research and strategy support by Millward Brown.
250    Rev. pbk. ed.
260    London ;Sterling, Va. : |bKogan Page, |c2004.
300    xxviii, 321 p. : |bill. ; |c24 cm.
504    Includes bibliographical references and index.
650  0 Brand name products. |0http://id.loc.gov/authorities/subjects/sh85016403
650  0 Child consumers. |0http://id.loc.gov/authorities/subjects/sh87006897
650  0 Advertising and children. |0http://id.loc.gov/authorities/subjects/sh85001195
650  0 Marketing research. |0http://id.loc.gov/authorities/subjects/sh85081350
700 1  Seybold, Patricia B. |0http://id.loc.gov/authorities/names/n84123619
710 2  Millward Brown IMS. |0http://id.loc.gov/authorities/names/nr2003020917
902    jmw |bl |6a |7m |dv |f1 |e20050308
904    msw |bo |hm |cb |e20041202
914    (OCoLC)ocm55846747 |bOCoLC |cmatch |d20221117 |eprocessed |f55846747
956 41  |3Table of contents |uhttp://www.loc.gov/catdir/toc/ecip0419/2004015555.html