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Princeton University Library Catalog
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Kidfluence : the marketer's guide to understanding and reaching generation Y--kids, tweens, and teens / Anne Sutherland, Beth Thompson.
Author
Sutherland, Anne, 1963-
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Format
Book
Language
English
Published/Created
New York ; London : McGraw-Hill, c2003.
Description
xiii, 192 p. : ill. ; 24 cm.
Details
Subject(s)
Child consumers
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Children
—
Social conditions
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Children
—
Attitudes
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Related name
Thompson, Beth
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Notes
"Originally published by McGraw-Hill Ryerson in Canada in 2001"--T.p. verso.
Bibliographic references
Includes bibliographical references (p. 179-182) and index.
ISBN
0071416226
LCCN
2003051033
OCLC
52079807
Statement on language in description
Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage.
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Kidfluence : the marketer's guide to understanding and reaching generation Y--kids, tweens, and teens / Anne Sutherland, Beth Thompson.
id
SCSB-4819222