Details

Subject(s)

• Electronic commerce—United States [Browse]
• Electronic commerce—United States—Case studies [Browse]
• Business enterprises—United States—Computer network resources [Browse]

Related name

• Conference Board [Browse]

Library of Congress genre(s)

• Case studies [Browse]

Series

• Conference Board report ; no. 1325-02-RR. [More in this series]
• Research report ; R-1325-02-RR

Bibliographic references

Includes bibliographical references.

Contents

• Key findings
• Technology and the sales and marketing organization
• The web site and the distribution partner
• Customer relationship issues
• Brave new worker? Recruiting and educating the e-nabled sales and marketing employee
• Measuring results
• Case study: Xerox
• Profile of survey respondents.

Show 5 more Contents items

Other title(s)

• E-nabling the sales and marketing force
• Enabling the sales and marketing force

LCCN

(NNU)NYUb12658677

OCLC

51282720

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