Beyond the hype : e-nabling the sales and marketing force / by Thomas M. Bodenberg.

Author
Bodenberg, Thomas M. [Browse]
Format
Book
Language
English
Published/​Created
[New York, NY : Conference Board, c2002]
Description
38 p. : ill. ; 28 cm.

Details

Subject(s)
Library of Congress genre(s)
Series
Bibliographic references
Includes bibliographical references.
Contents
  • Key findings
  • Technology and the sales and marketing organization
  • The web site and the distribution partner
  • Customer relationship issues
  • Brave new worker? Recruiting and educating the e-nabled sales and marketing employee
  • Measuring results
  • Case study: Xerox
  • Profile of survey respondents.
Other title(s)
  • E-nabling the sales and marketing force
  • Enabling the sales and marketing force
LCCN
(NNU)NYUb12658677
OCLC
51282720
Statement on language in description
Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage. Read more...
Other views
Staff view

Supplementary Information