Museum strategy and marketing : designing missions, building audiences, generating revenue and resources / Neil Kotler and Philip Kotler.

Author
Kotler, Neil G., 1941- [Browse]
Format
Book
Language
English
Published/​Created
San Francisco, Calif. : Jossey-Bass Publishers, c1998.
Description
xxviii, 395 p. : ill. ; 24 cm.

Details

Subject(s)
Related name
Series
  • Jossey-Bass nonprofit and public management series [More in this series]
  • The Jossey-Bass nonprofit & public management series
Bibliographic references
Includes bibliographical references (p. 369-378) and index.
ISBN
0787909122 (acid-free paper)
LCCN
98008964
OCLC
38485854
Statement on language in description
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