Mass communications: selected readings for librarians. Edited by K. J. McGarry.

Comp
McGarry, K. J. [Browse]
Format
Book
Language
English
Published/​Created
[Hamden, Conn.] Linnet Books [1972]
Description
255 p. 23 cm.

Details

Subject(s)
Bibliographic references
Includes bibliographical references.
Contents
Nature of the communication process: Schram, W. How communication works. Ruesch, J. and Bateson, G. Communication.--The problems of the media: Smith, M. T. Books. Williams, R. The alternatives in communications. Briggs, A. Prediction and control: historical perspectives. Evans, K. Television as a popular medium.--Cultural problems and the media: Annan, Lord. The disintegration of an old culture. Frye, N. Communications. Schlesinger, A. Is Gutenberg dead?--The audience: Curran, J. The impact of television on the audience for national newspapers, 1945-68. McQuail, D. Uncertainty about the audience and the organization of mass communications.--Problems of media content: Windlesham, Lord. What is political communication? Fraser, Sir R. The troubles of democracy. UNESCO. Violence in media entertainment. British Broadcasting Corporation. The portrayal of violence in television programmes. Independent Television Authority. Violence in television programmes.
ISBN
0208011889
LCCN
72007351
OCLC
409657
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