The process and effects of mass communication / edited by Wilbur Schramm and Donald F. Roberts.

Revised edition; Second edition.
Urbana : University of Illinois Press, ©1971.
ix, 997 pages : illustrations ; 24 cm


Bibliographic references
Bibliography: p. [967]-979.
  • The nature of communication between humans / Wilbur Schramm
  • Media and messages of mass communication
  • Introduction : Media as communication institutions
  • Mass media as social systems / Melvin L. Defleur
  • The structure and function of communication in society / Harold D. Lasswell
  • The medium is the message / Marshall McLuhan
  • From news-gathering to news-making: a flood of pseudo-events / Daniel J. Boorstin
  • The Negro and the news: a case study / William L. Rivers
  • The unique perspective of television and its effect: a pilot study / Kurt Lang and Gladys Engel Lang
  • Audiences of mass communication
  • Introduction: The nature of an audience
  • Communications research and the concept of the mass / Eliot Freidson
  • Selective exposure to information: a critical review / David O. Sears and J.L. Freedman
  • Perceiving the world / David Krech and Richard S. Crutchfield
  • The world outside and the pictures in our heads / Walter Lippmann
  • The evasion of propaganda: how prejudiced people respond to anti-prejudice propaganda / Eunice Cooper and Marie Jahoda
  • They saw a game: a case study / Albert H. Hastorf and Hadley Cantril
  • The indexing process in communication / Percy H. Tannenbaum
  • The obstinate audience: the influence process from the point of view of social communication / Raymond A. Bauer
  • The nature of communication effects / Donald F. Roberts
  • Introduction: Approaches to the study of mass communication effects: attitudes and information
  • Processes of opinion change / Herbert C. Kelman
  • Some principles of mass persuasion: selected findings of research on the sale of U.S. war bonds / Dorwin Cartwright
  • Some reasons why information campaigns fail / Herbert H. Hyman and Paul B. Sheatsley
  • The effect of presenting "one side" versus "both sides" in changing opinions on a controversial subject / Carl I. Hovland, Arthur A. Lumsdaine, and Fred D. Sheffield
  • The impact of television advertising: learning without involvement / Herbert E. Krugman
  • Reconciling conflicting results derived from experimental and survey studies of attitude change / Carl I. Hovland.
  • Social effects
  • Introduction: Social consequences of mass communications
  • Communication in crisis / Wilbur Schramm
  • Mass communication, popular taste, and organized social action / Paul F. Lazarsfeld and Robert K. Merton
  • The invasion from Mars / Hadley Cantril
  • Children's learning from the mass media / Donald F. Roberts and Wilbur Schramm
  • The effect of media violence on social learning / Alberta E. Siegel
  • Public opinion and politics
  • Introduction: Mass communications, public opinion, and politics
  • The significance of communication / Charles H. Cooley
  • Political processes: the role of the mass media / Bernard R. Berelson, Paul F. Lazarsfeld, and William N. Mcphee
  • The mass media and voting / Kurt Lang and Gladys Engel Lang
  • The debates in the light of research: a survey of surveys / Elihu Katz and Jacob J. Feldman
  • Innovation and change
  • Introduction: Communication, innovation, and change
  • The social itinerary of technical change: two studies of the diffusion of innovation / Elihu Katz
  • Research needed on adoption models / Joe M. Bohlen
  • Motivation, communications research, and family planning / M. Brewster Smith
  • Campaigns, communications, and development in communist China / Frederick T.C. Yu
  • Toward a communication theory of modernization: a set of considerations / Daviel Lerner
  • The technological future of mass communication
  • Introduction: Implications of the new communication technology
  • The social effects of communication technology / Herbert Goldhammer
  • Beyond Babel: the century of the communications satellite / Arthur C. Clarke.
  • 0252001974
  • 9780252001970
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