Details

Related name

• Szkudlarek, Ewa [Browse]

Summary note

The book discusses the issues of building and maintaining a distinctive and credible employer brand and presents a set of practical tools supporting a strategic approach to employer branding in IT companies. The book includes analyses of the development of the employer branding concept as well as a set of practical recommendations.

Source of description

Description based on publisher supplied metadata and other sources.

ISBN

• 1-003-48662-2
• 1-04-017641-0

Statement on language in description

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