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Strategic Employer Branding for IT Companies : An Interdisciplinary Perspective.
Author
Gross-Gołacka, Elwira
[Browse]
Format
Book
Language
English
Εdition
1st ed.
Published/Created
Milton : CRC Press LLC, 2024.
©2025.
Description
1 online resource (191 pages)
Details
Related name
Szkudlarek, Ewa
[Browse]
Summary note
The book discusses the issues of building and maintaining a distinctive and credible employer brand and presents a set of practical tools supporting a strategic approach to employer branding in IT companies. The book includes analyses of the development of the employer branding concept as well as a set of practical recommendations.
Source of description
Description based on publisher supplied metadata and other sources.
ISBN
1-003-48662-2
1-04-017641-0
Statement on language in description
Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage.
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