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Strategic Employer Branding for IT Companies : An Interdisciplinary Perspective.
Author
Gross-Gołacka, Elwira
[Browse]
Format
Book
Language
English
Εdition
1st ed.
Published/Created
Milton : CRC Press LLC, 2024.
©2025.
Description
1 online resource (191 pages)
Availability
Available Online
SCI-TECHnetBASE
Taylor & Francis eBooks Complete
Details
Subject(s)
Employer branding
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Information services industry
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Related name
Szkudlarek, Ewa
[Browse]
Summary note
The book discusses the issues of building and maintaining a distinctive and credible employer brand and presents a set of practical tools supporting a strategic approach to employer branding in IT companies. The book includes analyses of the development of the employer branding concept as well as a set of practical recommendations.
Source of description
Description based on publisher supplied metadata and other sources.
Part of the metadata in this record was created by AI, based on the text of the resource.
Contents
Cover
Half Title
Title Page
Copyright Page
Table of Contents
Introduction
Chapter 1 The Concept of Employer Branding in an Interdisciplinary Approach
1.1 Origins of Employer Branding Concepts
1.2 Definitions of Employer Branding
1.3 Multidimensional Relation Between the Corporate Brand and the Employer Brand
1.4 Image and Reputation in the Context of Employer Branding
Chapter 2 Employer Branding in the Company Structure
2.1 Role and Place of Employer Branding in the Company Structure
2.2 Employer Branding Models
2.3 Selected Concepts Supporting Employer Branding Strategy
2.3.1 Talent Management
2.3.2 Transformational Leadership
2.3.3 Diversity Management
2.3.4 Teal Management
Chapter 3 Strategic Employer Branding in the IT Industry
3.1 Research Method
3.1.1 Research Assumptions and Intellectual Construct
3.1.2 Selection of Research Samples and Their Characteristics
3.1.3 Research Description
3.2 Analysis of the Polish IT Industry in Global Terms
3.3 Employee Market in the IT Industry Versus Employer Branding
3.4 Strategic Dimension of Employer Branding in the IT Industry
3.5 Interdisciplinary Dimension of Employer Branding in the IT Industry
3.6 Employer Branding From the Point of View of Top Management
Chapter 4 Strategic Employer Branding Implementation Framework
Show 27 more Contents items
ISBN
9781040176351
1040176356
9781003486626
1003486622
9781040176412
1040176410
Statement on language in description
Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage.
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