Details

Subject(s)

• Employer branding [Browse]
• Information services industry [Browse]

Related name

• Szkudlarek, Ewa [Browse]

Summary note

The book discusses the issues of building and maintaining a distinctive and credible employer brand and presents a set of practical tools supporting a strategic approach to employer branding in IT companies. The book includes analyses of the development of the employer branding concept as well as a set of practical recommendations.

Source of description

• Description based on publisher supplied metadata and other sources.
• Part of the metadata in this record was created by AI, based on the text of the resource.

Contents

• Cover
• Half Title
• Title Page
• Copyright Page
• Table of Contents
• Introduction
• Chapter 1 The Concept of Employer Branding in an Interdisciplinary Approach
• 1.1 Origins of Employer Branding Concepts
• 1.2 Definitions of Employer Branding
• 1.3 Multidimensional Relation Between the Corporate Brand and the Employer Brand
• 1.4 Image and Reputation in the Context of Employer Branding
• Chapter 2 Employer Branding in the Company Structure
• 2.1 Role and Place of Employer Branding in the Company Structure
• 2.2 Employer Branding Models
• 2.3 Selected Concepts Supporting Employer Branding Strategy
• 2.3.1 Talent Management
• 2.3.2 Transformational Leadership
• 2.3.3 Diversity Management
• 2.3.4 Teal Management
• Chapter 3 Strategic Employer Branding in the IT Industry
• 3.1 Research Method
• 3.1.1 Research Assumptions and Intellectual Construct
• 3.1.2 Selection of Research Samples and Their Characteristics
• 3.1.3 Research Description
• 3.2 Analysis of the Polish IT Industry in Global Terms
• 3.3 Employee Market in the IT Industry Versus Employer Branding
• 3.4 Strategic Dimension of Employer Branding in the IT Industry
• 3.5 Interdisciplinary Dimension of Employer Branding in the IT Industry
• 3.6 Employer Branding From the Point of View of Top Management
• Chapter 4 Strategic Employer Branding Implementation Framework

Show 27 more Contents items

ISBN

• 9781040176351
• 1040176356
• 9781003486626
• 1003486622
• 9781040176412
• 1040176410

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