Details

Subject(s)

• Charities—Finance [Browse]
• Endowments—United States [Browse]
• Fund raising—United States [Browse]

Summary note

"Interest in endowments is soaring, as nonprofit organizations, healthcare systems, universities, and others seek to leverage the enormous transfer of wealth from generations that demonstrated high levels of philanthropy and civic engagement. This will be an essential resource for those with an interest in starting a new endowment or building up an existing fund: nonprofit executives, foundation managers, donors, etc. The content will be especially relevant for community foundations where organizational endowments are frequently held. It will become a standard reference book, sought by development professionals in medium and large nonprofit organizations who have been tasked with endowment building for their institution. A secondary audience will include donors who are asked to make gifts to endowments, trustees of private and family foundations, and educators who teach about philanthropy and fundraising at educational institutions or for professional development. The topic has perennial appeal yet much has changed and is changing: NextGen donors may prefer the flexibility of strategic reserves over the constraints on endowed funds; market fluctuations call investment strategies into question; and existential threats undermine the premise of "perpetuity." A quick scan of recent publications suggests that there has not been a comprehensive overview of endowments published since the changes brought about by the Tax Cuts and Jobs Act, the pandemic, and calls for social change. These have caused dramatic shifts: in donor behavior, market performance, and society's perceptions (good and bad) of endowed funds. A new publication will reflect these changes and provide examples for attracting new kinds of assets like Cryptocurrency when building endowments. This book lends itself to use as a textbook--whether in "Endowment Building Institutes," an academic setting, or for board members or an AFP chapter"-- Provided by publisher.

Bibliographic references

Includes bibliographical references and index.

Source of description

• Description based on publisher supplied metadata and other sources.
• Description based on print version record.

Contents

• Cover
• Title Page
• Copyright Page
• Contents
• Foreword
• Preface
• Part 1 Financial Resilience
• 1 What Is Endowment?
• Endowment in Today's Context
• Defining Endowment
• Governing the Management of Endowment Funds
• Types of Endowments
• The Benefits of Endowment
• For the Organization
• For the Donor
• For Fundraisers and Their Colleagues
• Endowment Criticisms and Pitfalls
• A (Very) Brief History of Endowments
• In Support of Education
• Endowments Today
• Summary and Next Steps
• Notes
• 2 Are You Ready to Build Endowment?
• Prerequisites for Endowment Building
• Assessing Readiness
• Who Conducts the Assessment?
• Discovery Methods
• The Assessment Report
• Recruiting Endowment Champions
• Endowment Myths
• "Endowments are a sign of too many riches"
• "If donors give to the endowment, they'll give less to the annual fund"
• "We can't raise endowment because we don't have a planned giving specialist"
• "Endowments are complex
• only experts on staff can engage donors"
• "It takes too long to see results"
• "We must spend resources today for gifts that might not materialize for years"
• "If we invest our endowment, it could lose value"
• Note
• 3 A Summary of Endowment-Building Methods
• The Pros and Cons of Endowment-Building Methods
• Integrating Endowment into a Capital Campaign
• An Endowment-Only Campaign
• The "Slow Drip" Method
• The Endowment Action Plan
• Variations of Endowment-Building Tactics
• Campaign Variations
• Matching and Challenge Gifts
• Giving Circles
• Legacy Societies
• Providing Recognition and Naming Opportunities
• Annual Fundraising Events
• Peer-to-Peer Fundraising
• Endowment as Public Policy
• Proactive Policies
• Hoarding Funds
• Roles: Who Helps to Build Endowment?
• Bringing It All Together with an Endowment Action Plan.
• 4 Making the Case for Support and Marketing Endowment
• Start with a Compelling Vision
• What Is a "Case for Support"?
• Who Is It For?
• What Is Its Purpose?
• What's Included in an Endowment Case for Support?
• Developing an Endowment Case for Support
• How the Case for Support Is Employed in Endowment Building
• Marketing the Endowment
• Identifying the Audience
• Marketing Strategies and Tools
• Selecting the Right Marketing Methods
• The Traits of Endowment Donors
• 5 Policies and Practices for Managing Endowment
• Endowment Governance
• Endowment Growth via New Gifts
• Endowment Growth via Responsible Investment
• Internal Investment Management
• Investment Management by an Affiliated Foundation
• Investment Management by Community and Other Foundations
• Selecting and Monitoring Investments
• Spending Policy
• Gift and Fund Documentation
• Gift Administration
• 6 Alternatives to Endowment
• What Are Reserves?
• How Much Should Be Held in Reserves?
• Creating Reserves
• Deploying Reserve Funds
• Other Ways to Bolster Financial Resilience
• Social Ventures
• Strategic Partnerships
• Impact Investment Partnerships
• Licensing and Royalties
• Single-Issue Donor Advised Funds
• Serve and Advocate
• Part 2 Enduring Relationships
• 7 Who Gives, Who Gives to Endowment, and Why
• Who Makes Charitable Gifts in America?
• The Traits of Individual Charitable Donors
• Generation
• Wealth and Its Source(s)
• Education
• Race and Ethnicity
• Gender and Sexual Orientation
• Engagement
• Conclusions About Who Gives
• Who Gives to Endowments?
• Who Doesn't Give to Endowment?
• Why Do People Give?
• Surveys
• Analysis of Large Datasets
• Behavioral Economics.
• Neuroeconomics
• The Action-Reaction Model
• Translating Research to Practice
• 8 How Endowment Donors Give and How They Are Engaged
• How Donors Give to Endowment
• Determining the Amount to Give
• Deciding the Terms of the Gift
• Identifying the Source of Funds
• Specifying the Use of the Gift
• Establishing Recognition for the Donor
• The Donor Journey
• Types of Gifts
• Bequests
• Beneficiary Designations
• Complex Planned Gifts
• The Donor's Team
• The Donor's Immediate Family
• Beyond the Donor's Family
• How Fundraisers Can Encourage (or Discourage) Gifts to Endowment
• 9 Achieving and Measuring Success
• Measuring Impact
• Fundraising Performance Indicators
• Donor Retention
• Measures of Donor Behavior
• Measures of Fundraiser Performance
• Financial Performance Indicators
• The Value of Future Gifts
• Return on Investment in Endowment Building
• Budgeting for Endowment Building
• Going Forward
• About the Author
• Acknowledgments
• Appendix: References and Resources
• General References
• Data on Charitable Giving and the Nonprofit Sector
• Diversity in Endowment Building
• Information Clearinghouses
• The Science of Donor Behavior
• Federal and State Laws
• Reserves and Reserve Policies
• Broad-Based and Middle Giving
• Endowment Policies and Management
• Governance and Strategy
• Planned Giving
• Global Philanthropy and Endowment Building
• Philanthropy in History
• Just for Fun
• Resources
• Endowment Readiness Test
• Sample Resolution to Build Endowment (or Reserves)
• Endowment Action Plan Example
• Sample Language for a Simple Bequest (or Codicil)
• Example Impact Investment Due Diligence Framework
• Bibliography
• The Donor Bill of Rights
• Index
• EULA.

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ISBN

• 1-394-30857-4
• 1-394-25225-0
• 1-394-25224-2

OCLC

1452233347

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