Details

Subject(s)

• Mass media [Browse]
• Mass media—Social aspects [Browse]
• Mass media and culture [Browse]

Editor

• Hill, Annette [Browse]
• Lunt, Peter [Browse]

Library of Congress genre(s)

• Essays [Browse]

Series

Routledge Media and Cultural Studies Companions Series [More in this series]

Summary note

The Routledge Companion to Media Audiences captures the ways in which audiences and audience researchers are adapting to emerging social, cultural, market, technical and environmental conditions. It is a must-read for media studies, communication studies, cultural studies, humanities and social science scholars and students.

Bibliographic references

Includes bibliographical references and index.

Source of description

• Description based on publisher supplied metadata and other sources.
• Description based on print version record.

Contents

• Cover
• Half Title
• Endorsement Page
• Title Page
• Copyright Page
• Table of Contents
• Notes on the Contributors
• Preface
• Introduction to Companion to Media Audiences
• Introduction
• Audience Research: A Brief Introduction
• Key Themes of the Companion to Media Audiences
• Audience Layering
• Audience Friction
• Seven Parts of the Companion to Media Audiences
• References
• Part I: Audience Theories and Approaches
• Introduction - Audience Theories and Approaches
• Chapter 1: Constituting the Techno-Normal: The Practices of Everyday Media Consumption
• Introduction: Questions and Premises
• Futurologies of the Past: Newness and Presentism in History
• From the Dominant Ideology Thesis to Non-Media-Centrism
• Anthropological Perspectives and The Technologies of Everyday Life
• Cultural Geography: Provincialising EurAm-centric Presumptions
• The COVID-19 Pandemic as Solvent of Presumptions
• Contextualist Perspectives-Against Media/Techno Centrism
• Technologies of Citizenship: Visible and Invisible Infrastructures
• Notes
• Chapter 2: Mediations, Popular Cultures, and Cartographies: Contemporary Audiences in Latin America
• From Media to Mediations
• (Trans)national Popular Cultures in Latin America
• Algorithmic Cultures: From Power Relations to Popular Appropriations
• From the Popular to the Populist
• Towards New Cartographies
• Chapter 3: Media Audiences as Explorers of Interpretant Signs and Vulnerable Frames
• Signs, Frames and a Vexed Question: Active or Passive Media Audiences?
• The Semiotic Backwoodsman Meets the Explorer of Vulnerable Frames
• A Canonical Semiological Perspective on Media Audience Research
• On Becoming Signs to Engage in a Conversation with a Universe Suffused with Signs.
• What's in a Frame That By-any-another-name Would Not Be the Same Experience?
• Communication Conduct in a YouTube Channel: The Audience of the Web Series Tiranos Temblad
• Framing as the Immediate Interpretant of Media Audiences
• Chapter 4: How Universalised Language Misconstrues Audiences in the "Middle East"
• Contradictions in Terms
• Voice, Agency and Accountability
• Audience Measurement, Advertising and Media Markets
• Public Opinion Research and Surveys
• Conclusion
• Note
• Chapter 5: De-Westernizing Fan Studies in the Era of Globalization and Digitization
• Three Waves of (Western) Fan Studies: A Critical Review
• National Fan Cultures Outside the Anglo-American Orbit
• Global Fandoms of Non-Western Popular Culture
• Non-Normative Fans of Anglophone Popular Culture
• Conclusions
• Chapter 6: Media-Ready Feminism, Everyday Sexism and Audience Reception: Negotiating the Entanglements of Polysemic Televisual Texts
• Defining Everyday Sexism and the Context of Media-Ready Feminism
• Defining the Entanglements of Media-Ready Feminism
• Media-Ready Feminism in the Woke Moment
• Methodology: Game of Thrones and House of the Dragon Reception
• Audience Negotiations with Media-Ready Feminism in House of the Dragon: Feminism, Power, and the Women of Westeros
• Feminist Resistance and Audience Reception in House of the Dragon: History, Natural Violence, and Constraints on Women's Power
• Conclusion: How Has Reception Changed in the New Context of Media-Ready Feminism?
• Chapter 7: From Media Audiences to Everyday Cultures and From Signifying Practice to Practical Sense
• First Move: From Media Audiences to Everyday Cultures
• Bridge Between First and Second Moves
• Second Move: From Signifying Practice to Practical Sense.
• Closing Remarks: Meaning and Power in Daily Living
• Part II: Audience Imaginaries
• Introduction - Audience Imaginaries
• Media Organisations' Audience Imaginaries
• Media Scholars' Audience Imaginaries
• Chapter 8: Broadening the Imagined Audience: The Case of "Gamers"
• Understanding Audience(s)
• Theoretical Framework: Imagined Audiences
• Building the Imagined Gamer
• Legacies of the Imagined Gamer
• Past Attempts to Broaden the Audience
• Overturning the Imagined "Gamer"
• The Role of Game Studies in Reimagining Players
• Chapter 9: Platformisation and Personalisation: The Making of "Contingent" Online Audiences
• Figuring Audience Imaginaries
• The Platformisation of Digital Culture
• Platform-based Personalisation: Distributing Attentional Resources
• BookTok
• The Making of Contingent Online Audiences
• Conclusion: Figuring Audience Imaginaries
• Chapter 10: Imagining Audiences as Media Users: Audience Research's Role as an Imagining Institution
• When Silicon Valley Imagines the Audience: Web 2.0 and the Rise of the "Media User"
• The Origins of the "User"
• The User at the Service of Silicon Valley
• Enter The User: Competing Imaginaries of People in Relation with Media
• Media Repertoires as a Layered Imaginary of Media Audiences/Users
• Imagining Media Audiences as Media Users: Opportunities and Risks
• Keeping the Audience Alive
• Grounding the User Theoretically
• Conclusion: Imagining Audiences Without Fears
• Chapter 11: Relationship Status of Journalists with Their Audiences on Social Media: It's Complicated
• Digital disruption: When a third "person" enters into a relationship
• Communities and audiences on Twitter: The case of Croatia.
• Platform appropriation and the excluded audience
• Engagement with young audiences on Facebook: The case of the BBC's People Fixing the World
• The BBC: The influence of algorithms on journalists' audience imaginings
• Navigating social media audiences: Between platform appropriation and platform dependency
• Discussion: What will happen to the audiences of journalism?
• Chapter 12: Allies or Antagonists?: Reconciling Engaged Journalism's Imagined Audiences
• Journalism's Imagined Audience
• The Promise of Engaged Journalism
• The Reality of Dark Participation
• Reconciling Two Opposing Imagined Audiences
• A False Binary: An Agnostic Majority
• Chapter 13: When TV Shows Get More Inclusive, Yet Audiences More Divided: How to Study Fan and Anti-Fan Communities Online
• TV Audience Studies and The Key Contribution of Fandom Research
• Case Study: the Rings of Power "Controversy"
• Methodology
• Findings
• Reacting to Rings of Power Negatively
• Fans' Contributions to Online Debates
• The Dark Side of Rings of Power Fandom
• Part III: Audience Modes
• Introduction - Audience Modes: A Granular Approach
• Chapter 14: Transmedia (Anti-Storytelling) Audiences
• Transmedia Storytelling
• Transmedia Anti-Storytelling
• Everywhere We Look, We See Hashtags
• Audience Engagement with Transmedia Anti-Storytelling
• Transmedia Sociotechnical Mobilisations and Hashtivism
• The Moral of the (Anti)Story
• Chapter 15: Virtual (Idol) Audiences: Canon, Fanon, and Multivocality in Vocaloid Cultures
• Vocaloids and Virtual Audiences
• Multivocality Through Canon and Fanon
• Multivocal Virtual Audiences
• References.
• Chapter 16: Immersive Audiences: Dreaming of Living in Media
• A Note on Method
• What Dreams Are They Living and How?
• Why the Dreamworld?
• Who Are the Immersive Audiences?
• Discussion: What Kind of Immersion?
• Chapter 17: Streaming Audiences: Deconstruction of Fashion Gender Stereotypes Through the Imitation of TV Series Outfits
• Why Clothing?
• Why TikTok
• Sample Construction and Methodology of Analysis
• Video Construction: Tiktokers' Audio and Video Skills
• Clothes, Performances, and Rhetorical Register
• When Fashion Seems More Important Than the Series: "Fashion Style" Videos
• Clothes As Forms of Identity Expression
• Chapter 18: Reactive Audiences: Carnal Videos
• The Landscape of Carnal Videos
• Multi-sensoriality of Mukbang
• The Generic Aesthetics of Mukbang
• Affective Economy of Mukbang
• Reaction Videos
• Inter/mediation of Re/action
• Attention Economy of Reaction Videos
• The Power Structure of Control and Capture Around Carnal Videos
• Chapter 19: Bored Audiences: Zoned In and Out
• Engines of Boredom?
• Pandemic Gaming
• Interludes and Binges
• Media Zones
• Part IV: Audience Engagement and Experiences
• Introduction - Audience Engagement and Experiences
• Chapter 20: Tracking Engagement in Documentary Viewing: A Critical Retrospect
• Study 1. A Fair Day's Fiddle: Documentary Optics and Social Judgement
• Study 2. Nuclear Reactions: Public Themes in a Comparative Frame
• Taming the Dragon
• Energy: The Nuclear Option
• From Our Own Correspondent
• Concluding Comments
• Acknowledgement
• Chapter 21: When Does Documentary Cut Through?: The Challenge of Tracing Documentary's Social and Political Impact through Audience Research.

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ISBN

• 9781040094969
• 1040094961
• 9781003268543
• 1003268544
• 9781040094891
• 1040094899

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