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The 8 laws of customer-focused leadership : new rules for building a business around today's customer / Blake Morgan.
Author
Morgan, Blake (Marketing researcher)
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Format
Book
Language
English
Published/Created
[Nashville, Tennessee] : HarperCollins Leadership, [2024]
©2024
Description
xii, 227 pages : illustrations ; 24 cm.
Details
Subject(s)
Customer relations
—
Management
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Leadership
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Library of Congress genre(s)
Instructional and educational works
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Summary note
A leadership playbook for making customer experience a core aspect of your business.
Bibliographic references
Includes bibliographical references (pages 205-216) and index.
Contents
Introduction
The rise off the customer-focused leader
The current state of customer experience
Law 1: Create a customer experience mindset
Law 2: Exceed long-term profit expectations by focusing on both short-term and long-term profits
Law 3: Lay out your customer experience strategy and stick to it
Law 4: Embark on your ninety-day get-started plan
Law 5: Anticipate the future : be a customer experience futurist
Law 6: Don't forget that employees are customers too
Law 7: Evaluate success and measure what can be measured
Law 8: Reaffirm the priority : keep customer experience front and center.
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Other title(s)
Laws of customer-focused leadership
New rules for building a business around today's customer
Eight laws of customer-focused leadership
ISBN
9781400245956 ((HC))
1400245958 ((HC))
OCLC
1445870820
Statement on responsible collection description
Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage.
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