The 8 laws of customer-focused leadership : new rules for building a business around today's customer / Blake Morgan.

Author
Morgan, Blake (Marketing researcher) [Browse]
Format
Book
Language
English
Published/​Created
  • [Nashville, Tennessee] : HarperCollins Leadership, [2024]
  • ©2024
Description
xii, 227 pages : illustrations ; 24 cm.

Details

Subject(s)
Library of Congress genre(s)
Summary note
A leadership playbook for making customer experience a core aspect of your business.
Bibliographic references
Includes bibliographical references (pages 205-216) and index.
Contents
  • Introduction
  • The rise off the customer-focused leader
  • The current state of customer experience
  • Law 1: Create a customer experience mindset
  • Law 2: Exceed long-term profit expectations by focusing on both short-term and long-term profits
  • Law 3: Lay out your customer experience strategy and stick to it
  • Law 4: Embark on your ninety-day get-started plan
  • Law 5: Anticipate the future : be a customer experience futurist
  • Law 6: Don't forget that employees are customers too
  • Law 7: Evaluate success and measure what can be measured
  • Law 8: Reaffirm the priority : keep customer experience front and center.
Other title(s)
  • Laws of customer-focused leadership
  • New rules for building a business around today's customer
  • Eight laws of customer-focused leadership
ISBN
  • 9781400245956 ((HC))
  • 1400245958 ((HC))
OCLC
1445870820
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