Boosters and barkers : financing Canada's involvement in the First World War / David Roberts.

Roberts, David, 1949 July 1- [Browse]
  • Vancouver : UBC Press, [2023]
  • ©2023
x, 393 pages : illustrations ; 24 cm.


Studies in Canadian military history [More in this series]
Summary note
""Stick it, Canada! Buy more Victory Bonds!" The First World War demanded deep personal sacrifice in the field and at home--even when home was far from the front. It also made unrelenting financial demands on both the governments and populations of Canada and Newfoundland. Boosters and Barkers is a highly original examination of the drive to finance Canadian participation in the conflict: Ottawa's calls for direct public contributions in the form of war bonds; the intersections with imperial funding, taxation, and conventional revenue; and the substantial fiscal implications of participation in the conflict during and after the war. Canada's six bond-selling campaigns received an astounding response, generating revenue that covered almost a third of the country's total war costs, which were estimated at 6.6 billion. This amount was modest in comparison with the burdens placed on European countries, but it was still a dramatic contribution from a dominion so distant from the front. This story is one of inexorable need, shrewd propaganda, resistance, engagement, and long-term consequence. Boosters and Barkers mines a wide range of sources in Canada, the United States, and Britain to reveal how bond campaigns used coercive, modern marketing techniques--encompassing print, images, and music--to sell both the war and wide public participation."-- Provided by publisher.
Bibliographic references
Includes bibliographical references and index.
  • Business as Usual, 1914
  • Inching Toward Innovation, 1915-16
  • Crises and Victories, 1917-18
  • Legacies in Peacetime, 1919-20s
  • The Dominion War Loans, 1915-17
  • The First Victory Loan, 1917
  • Pandemic and Peace, 1918
  • Thrift, War Savings, Markets, and the Clean-Up Campaign of 1919
  • The Aftermath, 1919-20s
  • Finance in Newfoundland and the Campaign of 1918
  • The Limits of Patriotism
  • Selling through Posters, Cartoons, and Illustrations
  • Selling through Film, Theatre, Music, and Words.
Other format(s)
Issued also in electronic format.
  • 9780774869584 ((hardcover))
  • 0774869585
  • 9780774869591 ((softcover))
  • 0774869593
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