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Boosters and barkers : financing Canada's involvement in the First World War / David Roberts.
Author
Roberts, David, 1949 July 1-
[Browse]
Format
Book
Language
English
Published/Created
Vancouver : UBC Press, [2023]
©2023
Description
x, 393 pages : illustrations ; 24 cm.
Details
Subject(s)
World War, 1914-1918
—
Finance
—
Canada
[Browse]
Series
Studies in Canadian military history
[More in this series]
Summary note
""Stick it, Canada! Buy more Victory Bonds!" The First World War demanded deep personal sacrifice in the field and at home--even when home was far from the front. It also made unrelenting financial demands on both the governments and populations of Canada and Newfoundland. Boosters and Barkers is a highly original examination of the drive to finance Canadian participation in the conflict: Ottawa's calls for direct public contributions in the form of war bonds; the intersections with imperial funding, taxation, and conventional revenue; and the substantial fiscal implications of participation in the conflict during and after the war. Canada's six bond-selling campaigns received an astounding response, generating revenue that covered almost a third of the country's total war costs, which were estimated at 6.6 billion. This amount was modest in comparison with the burdens placed on European countries, but it was still a dramatic contribution from a dominion so distant from the front. This story is one of inexorable need, shrewd propaganda, resistance, engagement, and long-term consequence. Boosters and Barkers mines a wide range of sources in Canada, the United States, and Britain to reveal how bond campaigns used coercive, modern marketing techniques--encompassing print, images, and music--to sell both the war and wide public participation."-- Provided by publisher.
Bibliographic references
Includes bibliographical references and index.
Contents
Business as Usual, 1914
Inching Toward Innovation, 1915-16
Crises and Victories, 1917-18
Legacies in Peacetime, 1919-20s
The Dominion War Loans, 1915-17
The First Victory Loan, 1917
Pandemic and Peace, 1918
Thrift, War Savings, Markets, and the Clean-Up Campaign of 1919
The Aftermath, 1919-20s
Finance in Newfoundland and the Campaign of 1918
The Limits of Patriotism
Selling through Posters, Cartoons, and Illustrations
Selling through Film, Theatre, Music, and Words.
Show 10 more Contents items
Other format(s)
Issued also in electronic format.
ISBN
9780774869584 ((hardcover))
0774869585
9780774869591 ((softcover))
0774869593
LCCN
oc2024003809
OCLC
1390700055
Statement on language in description
Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage.
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