The college textbook publishing industry in the U.S. 2000-2022 : the search for competitive marketing strategies / Albert N. Greco.

Author
Greco, Albert N., 1945- [Browse]
Format
Book
Language
English
Published/​Created
Cham, Switzerland : Palgrave Macmillan, [2023]
Description
xxiv, 133 pages ; 22 cm.

Details

Subject(s)
Series
Summary note
This book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the present day which has led to an existential crisis for some publishers. The various sections in this book offers a comprehensive analysis of the substantive developments, problems, and concerns about a myriad of major issues that confronted the higher education textbook sector after 2000. Chapters incorporate highly reliable textbook statistical sources as well as a review of some marketing theories utilized by these publishers (e.g., understanding the threat of substitute products; the sale of used and rental texts; the sale of new digital textbooks). .
Bibliographic references
Includes bibliographical references and index.
ISBN
  • 3031304144 (hardcover)
  • 9783031304149 (hardcover)
OCLC
1372392571
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