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Terrorist recruitment, propaganda and branding : selling terror online / Anna Kruglova.
Author
Kruglova, Anna (Lecturer)
[Browse]
Format
Book
Language
English
Published/Created
Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2023.
©2023
Description
x, 181 pages ; 25 cm.
Details
Subject(s)
Terrorists
—
Recruiting
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Internet and terrorism
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Radicalization
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Branding (Marketing)
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Series
Cass series on political violence
[More in this series]
Political violence
Summary note
"This book analyses the marketing techniques that terrorist organisations employ to encourage people to adopt their ideology and become devoted supporters. The book's central thesis is that due to the development of digital technologies and social media, terrorist groups are employing innovative marketing techniques and advertising strategies to foster an emotional connection with their audiences, particularly those in younger demographics. By conducting thematic and narrative analysis of ISIS propagandist magazines as well as looking at the group's online communities, the book demonstrates that terrorist groups behave as commercial brands by establishing an emotional connection with their potential recruits. Specifically, groups and their potential supporters follow the logic of emotional choice. The book emphasizes that while ISIS became the first group that discovered and benefited from the power of marketing, it did not have a supernatural power and thus it is possible to find a response to it, which is particularly important now. The book eventually poses a question about whether terrorism has become the product of marketing in the same way as any mainstream consumer product is, and asks what can we do to battle the appeal of marketing-savvy terrorism groups. This book will be of interest to students of terrorism studies, radicalisation, propaganda studies, communication studies, and security studies"-- Provided by publisher.
Bibliographic references
Includes bibliographical references and index.
ISBN
9781032249179 (hardcover)
103224917X (hardcover)
9781032249186 (paperback)
1032249188 (paperback)
LCCN
2022006783
OCLC
1296532331
Statement on responsible collection description
Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage.
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