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Princeton University Library Catalog
Chinese innovation and branding leaps / edited by Serdar S. Durmusoglu, China Jiliang University, China.
Singapore ; Hackensack, NJ : World Scientific Publishing Co. Pte. Ltd, 
xiv, 193 pages : illustrations ; 24 cm.
Series on innovation and knowledge management ; v. 16.
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Series on innovation and knowledge management, 1793-1533 ; volume 16
"China is the largest emerging market economy and the second largest economy in the world which makes the experiences of Chinese firms and firms in China crucial. In essence, this book focuses on providing conceptual as well as in-depth case or empirical studies on the challenges faced and lessons learned regarding the 'management of Innovation, knowledge management and branding' by Chinese firms in the global arena as well as Western firms in China, while they manage their product innovations and branding efforts"-- Provided by publisher.
Includes bibliographical references and index.
Statement on language in description
Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage.