Chinese innovation and branding leaps / edited by Serdar S. Durmusoglu, China Jiliang University, China.

Format
Book
Language
English
Published/​Created
Singapore ; Hackensack, NJ : World Scientific Publishing Co. Pte. Ltd, [2022]
Description
xiv, 193 pages : illustrations ; 24 cm.

Details

Subject(s)
Editor
Series
  • Series on innovation and knowledge management ; v. 16. [More in this series]
  • Series on innovation and knowledge management, 1793-1533 ; volume 16
Summary note
"China is the largest emerging market economy and the second largest economy in the world which makes the experiences of Chinese firms and firms in China crucial. In essence, this book focuses on providing conceptual as well as in-depth case or empirical studies on the challenges faced and lessons learned regarding the 'management of Innovation, knowledge management and branding' by Chinese firms in the global arena as well as Western firms in China, while they manage their product innovations and branding efforts"-- Provided by publisher.
Bibliographic references
Includes bibliographical references and index.
ISBN
  • 9789811249624
  • 9811249628 (hardcover)
LCCN
2021046873
OCLC
1273916228
Statement on language in description
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