Brand wars : combat strategies for Indian brands / Rajiv Gupte, Anand Limaye.

Author
Gupte, Rajiv [Browse]
Format
Book
Language
English
Published/​Created
  • New Delhi, India : Sage Publications India Pvt Ltd, 2021.
  • ©2021
Description
xix, 262 pages : illustrations ; 22 cm

Details

Subject(s)
Author
Bibliographic references
Includes bibliographical references.
ISBN
  • 9789354790669 (paperback)
  • 9354790666 (paperback)
OCLC
1266895796
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