Details

Subject(s)

• Publishers and publishing—China [Browse]
• Big data [Browse]
• Book industries and trade—China [Browse]
• Book industries and trade—Technological innovations—China [Browse]
• Electronic publishing—China [Browse]

Author

• Qu, Junlin [Browse]
• Jie, Jing [Browse]
• Liang, Nannan [Browse]

Series

Research series on the Chinese dream and China's development path [More in this series]

Summary note

This book introduces Chinas current publishing industry in the new era, especially when facing the big challenge from social media and technology transformation. Based on the calculation for the first time, the book and overall size of the content data of publications in China, the book presents 15 cases of Chinese publishers looking for opportunities to develop business, using the technology of big data and Internet. For global readers, it may help to build an overview on China's publishing industry and business innovation cases of media companies. .

Bibliographic references

Includes bibliographical references.

Contents

• Intro
• Series Preface
• Preface
• Contents
• 1 Existing Data in Traditional Publishing Industry
• 1.1 Types of Data in Traditional Publishing Industry
• 1.2 Volume of Data in Traditional Publishing Industry
• 1.3 Use of Data in Traditional Publishing Industry
• Reference
• 2 Big Data in the Internet Industry and Other Emerging Industries
• 2.1 Main Types of Big Data
• 2.2 Big Data Volume
• 2.3 Use of Big Data
• References
• 3 Characteristics of Data in the Traditional Publishing Industry and Emerging Industries Including the Internet Industry
• 3.1 Characteristics of Data in the Traditional Publishing Industry
• 3.2 Characteristics of Big Data in the Internet Industry
• 3.3 A Comparison of Data in the Traditional Publishing Industry and Big Data in the Internet Industry
• 4 The Impact of Big Data on Traditional Publishing
• 4.1 The Great Impact of the Internet on Traditional Publishing
• 4.2 The Impact of Big Data on the Traditional Publishing Industry
• 4.3 The Impact of Big Data on Content Production and Marketing in the Publishing Industry
• 5 Response Attempts of Traditional Publishing Industry to Emerging Industries Such as Internet
• 5.1 Attempts of Big Data Applications of Traditional Publishing Industry
• 5.2 Big Data Application Cases of Emerging Digital Content Industry
• 5.3 Role of Traditional Publishing Industry in Big Data Application
• 6 Thoughts and Suggestions on Development of Publishing Industry in Age of Big Data
• 6.1 Industry Level: Change Ideas Effectively
• 6.2 Enterprise Level: Rational Response to Big Data with Demand as Orientation

Show 26 more Contents items

ISBN

• 9789811904271 (hardcover)
• 9811904278 (hardcover)

OCLC

1294286148

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