Marketing of Junk Food to Children

Format
Book
Language
English
Published/​Created
Montréal, Que. : L'union des consommateurs, 2006
Description
1 electronic text (91 p.) : ill., digital file.

Details

Subject(s)
Notes
"June 2006".
Bibliographic references
Includes bibliographical references: p. 66-82.
Contents
  • 1. Nutrition and health: 1.1 The globalization of fast food
  • 1.2 What is junk food?
  • 1.3 Health repercussions
  • 1.4 Eating habits of young people.
  • 2. Marketing and food: 2.1 Young people and the media
  • 2.2 The influence of marketing on food choices
  • 2.3 The food processing industry's advertising investment
  • 2.4 Marketing strategies
  • 2.5 Children's understanding of advertising
  • 2.6 Why target the young?
  • 3. Who's conclusions on children's diet.
  • 4. Initiatives for meeting who targets in the fight against junk food (Canada, United States, European Union): 4.1 In Canada
  • 4.2 In the United States
  • 4.3 In the United Kingdom
  • 4.4 In Europe
  • 4.5 Industry.
  • 5. Regulation of advertising intended for children: 5.1 Canada; 5.2 In Quebec; 5.3 In the United States; 5.4 The European Union
  • 6. Comparative study of certain food products from nutritional and marketing standpoints: 6.1 Objective; 6.2 Assumption and methodology; 6.3 Statistics; 6.4 Results; 6.5 Disciussion of the results.
  • 7. Conclusion
  • 8. Recommendations
  • Mediagraphy
  • Annex A
  • Analytical grid of food products from a marketing standpoint
  • Annex B
  • Annex C
  • Annexe D
Also issued in French under the title
  • Marketing de la malbouffe pour enfants
Publisher no.
227551
OCLC
758078101
Statement on language in description
Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage. Read more...
Other views
Staff view

Supplementary Information