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035    (OCoLC)1302060112
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040    CaToSAGE |beng |erda |epn |cCaToSAGE |dUtOrBLW
043    n-us---
050  4 PN4888.P6 |bM55 2022
082 04 071.3
100 1  Miller, Melissa K., |eauthor.
245 10 Holding the press to account : |butilizing content analysis to measure gender bias in US presidential campaign coverage / |cMelissa K. Miller.
264  1 London : |bSAGE Publications, Ltd., |c2022.
300    1 online resource : |billustrations.
336    text |btxt |2rdacontent
337    computer |bc |2rdamedia
338    online resource |bcr |2rdacarrier
490 1  SAGE research methods cases
588    Description based on publisher supplied metadata and other sources.
504    Includes bibliographical references.
505 0  Published Articles -- Learning Outcomes -- Project Overview and Context -- Research Design -- Research Practicalities -- Method in Action -- Practical Lessons Learned -- Conclusion -- Classroom Discussion Questions -- Multiple Choice Quiz Questions -- Further Reading -- Web Resources -- References.
520 8  Content analysis is well suited for projects involving analysis of written and/or recorded artifacts, like speeches, advertisements, and news reports. Careful planning is vital in order to avoid the pitfalls associated with content analysis and assure the collection of quality data suitable for analysis. This paper reports on two large-scale content-coding projects undertaken collaboratively by faculty and students at Bowling State University. Each scrutinized press coverage of the 2008 US presidential campaign for gender bias, and each resulted in highly placed publications for faculty and valuable research experience for students. This practical guide draws on lessons learned and can be utilized by researchers interested in launching team-driven coding projects or those faculty, graduate students, and undergraduates planning to undertake solo content-coding projects. Tips for all aspects of project design and implementation are offered. Funding for the content-coding projects on which this case study is based was provided in part by grants from the American Political Science Association and the Center for Research Libraries.
650  0 Press and politics |zUnited States |vCase studies.
650  0 Sex discrimination |zUnited States |vCase studies.
830  0 SAGE research methods cases.
906    BOOK