Holding the press to account : utilizing content analysis to measure gender bias in US presidential campaign coverage / Melissa K. Miller.

Miller, Melissa K. [Browse]
London : SAGE Publications, Ltd., 2022.
1 online resource : illustrations.


SAGE research methods cases. [More in this series]
Summary note
Content analysis is well suited for projects involving analysis of written and/or recorded artifacts, like speeches, advertisements, and news reports. Careful planning is vital in order to avoid the pitfalls associated with content analysis and assure the collection of quality data suitable for analysis. This paper reports on two large-scale content-coding projects undertaken collaboratively by faculty and students at Bowling State University. Each scrutinized press coverage of the 2008 US presidential campaign for gender bias, and each resulted in highly placed publications for faculty and valuable research experience for students. This practical guide draws on lessons learned and can be utilized by researchers interested in launching team-driven coding projects or those faculty, graduate students, and undergraduates planning to undertake solo content-coding projects. Tips for all aspects of project design and implementation are offered. Funding for the content-coding projects on which this case study is based was provided in part by grants from the American Political Science Association and the Center for Research Libraries.
Bibliographic references
Includes bibliographical references.
Source of description
Description based on publisher supplied metadata and other sources.
  • Published Articles
  • Learning Outcomes
  • Project Overview and Context
  • Research Design
  • Research Practicalities
  • Method in Action
  • Practical Lessons Learned
  • Conclusion
  • Classroom Discussion Questions
  • Multiple Choice Quiz Questions
  • Further Reading
  • Web Resources
  • References.
Statement on language in description
Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage. Read more...
Other views
Staff view

Supplementary Information