The Fortune 100 and Black Lives Matter : A dataset of Fortune 100 tweets during BLM protests reveals corporate America's awkward relationship with social justice / Kevin McElwee.

McElwee, Kevin [Browse]
Princeton, NJ : Brown Analytics, Jan 2021.
1 online resource ([9] pages) illustrations.


Summary note
Corporations use Twitter mostly for press releases, advertising, and customer service. But as a consequence of sharing Twitter on equal footing with their customers, corporations have never been more publicly accountable to the forces of social movements, especially Twitter-native movements like Black Lives Matter. After the death of George Floyd on May 25 and the subsequent protests that peaked two weekends after his death, any tweet that didn't address arguably the largest protest in American history was a faux pas at best, and at worst, implicit support for the status quo. There were significant business implications in "taking a side", and corporations (especially those with government contracts or a conservative customer base) had to decide how they would respond to the moment, if at all. Under the heat of these unique social pressures, how did the Fortune 100 react? How comfortable were corporations using the phrase "Black Lives Matter"? What sectors were most vocal in their support for the movement? What companies were the first in their sector to support protesters? And what companies decided to tweet as if nothing were happening? I've compiled and analyzed a dataset of Fortune 100 tweets from May 25 to July 25, hoping to answer many of these and other fundamental questions about corporate America's relationship with social responsibility, racial justice, and the Black Lives Matter movement.
Source of description
Online resource.
Other title(s)
  • Fortune 100 & Black Lives Matter.
  • Dataset of Fortune 100 tweets during BLM protests reveals corporate America's awkward relationship with social justice.
Statement on language in description
Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage. Read more...
Other views
Staff view

Supplementary Information