Gender and early television : mapping women's role in emerging US and British media, 1850-1950 / Sarah Arnold.

Author
Arnold, Sarah, 1980- [Browse]
Format
Book
Language
English
Published/​Created
London ; New York, NY : Bloomsbury Academic, 2021.
Description
xi, 288 pages : illustrations ; 23 cm.

Details

Subject(s)
Series
Library of gender and popular culture [More in this series]
Summary note
"Between the nineteenth century and the mid-twentieth century television transformed from an idea to an institution. In Gender and Early Television, Sarah Arnold traces women's relationship to the new medium of television across this period in the UK and USA. She argues that women played a crucial role in its development both as producers and as audiences long before the 'golden age' of television in the 1950s. Beginning with the emergence of media entertainment in the mid-nineteenth century and culminating in the rise of the post-war television industries, Arnold claims that, all along the way, women had a stake in television. As keen consumers of media, women also helped promote television to the public by performing as 'television girls'. Women worked as directors, producers, technical crew and announcers. It seemed that television was open to women. However, as Arnold shows, the increasing professionalisation of television resulted in the segregation of roles. Production became the sphere of men and consumption the sphere of women. While this binary has largely informed women's role in television, through her analysis, Arnold argues that it has not always been the case"-- Provided by publisher.
Bibliographic references
Includes bibliographical references and index.
Contents
  • Nineteenth and early twentieth century gender and technology
  • Television's earliest years
  • Women in early British television
  • Women in early US television
  • Populations, consumers and audiences
  • The US female television audience
  • The British female television audience
  • Conclusion
ISBN
  • 9781780769769 (hardback)
  • 1780769768 (hardback)
  • 9781350240070 (paperback)
  • 1350240079 (paperback)
LCCN
2020049475
OCLC
1243910034
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