Details

Subject(s)

• Fund raising—United States—Management [Browse]
• Nonprofit organizations—United States—Finance—Management [Browse]

Author

• Barden, Pamela [Browse]

Series

THEi Wiley ebooks. [More in this series]

Summary note

• "The real-world guide to successfully funding your nonprofit program The Complete Guide to Fundraising Management is the comprehensive handbook for successful fundraising, with a practical focus that applies across the nonprofit sector. With a focus on planning, self-assessment, continual improvement, and high-payoff strategies, this book provides more than just ideas--it shows you the concrete, real-world actions that make it all happen, and gives you the tools you need to bring these concepts to life. This new fourth edition features the latest information about social media campaigning, internet fundraising, crowdfunding, and more. Timelines, checklists, and forms help you streamline management tasks to focus on effective development, and updated sample reports and budget information help you begin implementing these approaches quickly. The nonprofit world is becoming increasingly competitive in terms of funding, and fundraisers are being asked to perform miracles more than ever before. This book offers a time-tested framework for fundraising success, with step-by-step guidance through the entire process from prospect to program. Understand and apply the major principles and best practices of fundraising Manage information, resources, development, and volunteers Adopt new approaches to relationship-building and prospect identification Write grants and fundraising materials that make a rock-solid case for support There is never enough funding to go around. To survive and thrive, nonprofits must revitalize interest and generate more support. Gone are the days of door-knocking and bake sales; strategy is critical, and execution must be top-notch. The Complete Guide to Fundraising Management shows you the real-world strategies that get your programs funded"-- Provided by publisher.
• "The Complete Guide to Fundraising Management focuses on planning, self-assessment, continual improvement and high payoff cost effective fundraising strategies"-- Provided by publisher.

Notes

Includes index.

System details

Access using campus network via VPN at home (THEi Users Only).

Source of description

Description based on print version record.

Contents

• The Complete Guide to Fundraising Management
• Contents
• Foreword to the Fourth Edition
• Foreword to the Third Edition
• Preface
• A Note about the Website
• Chapter 1: Five Major Fundraising Principles
• People Give to People to Help People
• People Give Relative to Their Means
• Those Closest Must Set the Pace
• Successful Fundraising
• The 80/20 Rule Is Becoming the 90/10 Rule
• The Need for Balance
• Chapter 2: Your Organization and the Nonprofit World
• An Overview of the Sector-Broad Range of Services
• Economic Impact
• Voluntary Support
• Opportunities and Challenges
• Working Together
• Importance of Strategic Management
• Strategic Management Process
• Be Sure Your Institution Is Worthy of Support
• Chapter 3: Managing the Resource Development Function
• Analysis and Planning
• Effectiveness: Doing the Right Things
• Efficiency: Doing Things Right
• Budgets and Financial Resources
• The Fundraising Budget
• Setting Fundraising Goals
• Cost Effectiveness of Various Fundraising Strategies
• Monitoring the Budget
• Fundraising Modes
• The Annual Fund Drive
• The Capital and Endowment Campaign
• Special Project Support
• Hybrid Models
• Annual and Capital Campaigns
• Annual Fund and Special Project Support
• The Comprehensive Approach
• Special Issues Related to Small and Large Operations
• Ethics
• Evaluation
• Chapter 4: The Case for Support and Fundraising Materials
• The Case Statement
• The Comprehensive Formal Case Statement
• The Case Statement Process
• Market- and Situation-Specific Case Statements
• Presentations and Presentation Materials
• Printed Materials
• DVDs
• Group Presentation Techniques
• Chapter 5: Managing Information
• Record Keeping
• Supporting Fundraising Strategies
• Acknowledgments
• Reports
• Scorekeeping Reports
• Attention-Directing Reports.
• Problem-Solving Reports
• Targeted Communications
• The System
• Establishing the Information System
• New Database Purchase
• Procedures, Entry, and Reporting
• Integrity of Data
• File Systems and Procedures
• Chapter 6: Prospect Identification, Research, and Segmentation
• The Best Prospects
• Constituents
• Current and Former Board Members
• Key Volunteers
• Staff
• Current Donors
• Lapsed Donors
• Vendors
• Those Generous to Similar Organizations
• Affluent Individuals with Whom Someone in the Organization Has a Peer Relationship
• Prospect Research
• Prospect Ratings and Evaluations
• Determining the ``Ideal´´ Volunteer Solicitor
• Determining the Capacity to Give
• Determining the Request Amount
• Know the Prospective Donor as a Person
• Chapter 7: Nurturing Relationships
• Friend-Raising Activities
• Newsletters and General Mailings
• Emails and E-newsletters
• Telephone Calls
• Highly Personalized Mailings That Do Not Request Funds
• Invitations to Tour the Nonprofit Organization's Facilities
• Social and Informative Gatherings
• Breakfasts and Luncheons
• Focus Groups
• Invitations to the Annual Meeting
• Individualized Strategies
• Publish Names and Photographs of Donors and Potential Donors
• Prompt and Generous Acknowledgment of Every Contribution
• A Host of Other Personalized, Genuine Contacts
• Relationship-Building Activities Must Be Scheduled and Monitored
• Moves Management-Cultivating Real Relationships
• Donor Acknowledgment
• Four Parts of an Acknowledgment Program
• Donor Recognition
• Donor Benefits
• Permanent Recognition
• Involvement Opportunities
• Chapter 8: Major Gift Fundraising
• When Major Gift Strategies Are Appropriate
• Sponsorships
• Funds for Special Projects from Individuals or Corporations
• Pacesetting Repeatable Contributions for Operations.
• Capital and Endowment Campaigns
• Preparing for a Major Gift Initiative
• Research, Ratings, and Solicitor Assignments
• Solicitation Timing
• Materials Preparation
• Solicitor Makes Financial Commitment
• Getting the Appointment
• The Solicitation Interview (How to Ask for a Major Gift)
• Build Rapport
• State the Case for Support
• Encourage Involvement
• Summarize Benefits and Close
• Be Quiet
• Respond Appropriately
• After the Solicitation
• Solicitation Training and Role-Playing
• Chapter 9: Direct Response: Mail and Online
• Acquisition Mailings
• Renew and Upgrade
• Public Relations and Information
• Frequency
• Ensuring Success
• Elements of the Appeal Package
• Outside Envelope
• Appeal Letter
• Response Device
• Return Envelope
• Additional Possible Enclosures
• Mail Lists
• In-House List
• Lists Provided by Supporters or Otherwise Made Available
• Lists Rented from List Brokers
• List Exchanges
• Mail Preparation: What to Do In-House
• What to Do with a Mail House
• Post Office
• Email Appeals
• Social Media and Text-to-Give
• Newsletters-Print and Electronic-as Part of the Direct Response Program
• Websites
• Chapter 10: Telemarketing as a Relationship Building Tool
• The Law and Telephone Solicitation
• Volunteer Phone-a-Thon
• Volunteer Phone-a-Thon Overview
• Volunteer Recruitment
• Orientation
• Managing the Process
• Phone and Mail Campaign Coordination
• Ad-Hoc Volunteer Calls
• Professional Telephone Solicitation Campaigns
• Chapter 11: Special Event Fundraising, Cause-Related Marketing, and Crowdfunding
• Special Events: Choosing the Event
• Implementing the Event
• Cause-Related Marketing
• Crowdfunding
• Chapter 12: Grants
• What Is a Grant?
• Government Grants and Contracts
• Foundations
• Foundation Research
• Project Development
• The Application.
• Acknowledgment and Reporting Requirements
• Donor-Advised Funds
• Chapter 13: Planned Giving
• Defining Planned Giving
• Importance of Planned Giving
• Charitable Gift Instruments-Ways of Giving
• Current Gifts
• Bequests
• Charitable Gift Annuities
• Charitable Remainder Trusts
• Charitable Remainder Unitrusts
• Charitable Remainder Annuity Trusts
• Wealth Replacement Trusts
• Gifts of Real Estate
• Gifts of Life Insurance
• Donor Education and the Planned-Giving Program
• The Board's Role and Buy-In
• Planned-Giving Committee
• Seminars
• Print Materials and Publications
• Importance of Personal Contact
• Endowment Fund
• Sample Marketing Plan for Charitable Gift Annuities
• Initial Activities
• Response to Inquiry
• Completion of Gift
• Follow-Up
• Planned-Giving Societies
• Chapter 14: Capital and Endowment Campaigns
• Requirements for a Successful Campaign
• Chronological Steps for Success
• Prestudy Phase
• Planning Study
• Advancement (``Quiet´´) Phase
• Intermediate Phase
• Public Phase
• Building Endowments
• Institutional Differences
• Churches, Synagogues, and Houses of Worship
• Hospitals
• Universities
• Community and Online Colleges
• Private Schools
• Arts Institutions
• Social Service and Youth Groups
• Campaign Organization and Structure
• Chapter 15: Human Resources
• The Board of Directors
• Ideal Characteristics
• The Nominating Process
• Recruitment
• Motivation and Involvement
• Board and Staff Retreats
• The Resource Development Staff
• Organization and Growth
• The Search Process
• Retention and Maturation
• Volunteers
• Roles
• Recruitment and Retention
• Working with Consultants
• Selection and Contracting
• Implementing Recommendations
• Chapter 16: Successful Fundraising in Large and Small Nonprofits
• What Every Fundraiser Should Monitor.
• Decision Making
• Small Shop Fundraising
• The Job-and the Joy-of Fundraising
• About the Authors
• Index
• End User License Agreement.

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ISBN

• 9781119289364
• 111928936X
• 9781119289371
• 1119289378

OCLC

974642350

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