Details

Subject(s)

• Consumption (Economics)—Social aspects [Browse]
• Consumer behavior [Browse]

Editor

• Cross, Samantha N. N. [Browse]
• Ruvalcaba, Cecilia [Browse]
• Venkatesh, Alladi [Browse]
• Belk, Russell W. [Browse]

Series

• Research in consumer behavior ; v. 19. [More in this series]
• Research in consumer behavior, 0885-2111 ; v. 19 [More in this series]

Subseries of

Research in Consumer Behavior

Summary note

This series epitomizes the 2017 Consumer Culture Theory (CCT) conference themes of hyper-reality and cultural hybridization. The partnership of the co-editors, with diverse backgrounds including Caribbean, Mexican and Indian roots, itself depicts cultural hybridity, culminating in a series of fascinating articles written by authors from around the globe. The eleven research papers provide a global perspective on a range of consumer discourses both in the physical marketplace (research on mobility practices within the transportation market in Vietnam; or an examination of stigma in beef consumption practices in India), or in the virtual marketplace (a study of the discourses surrounding the mythic nature of Bitcoin creator, Satoshi Nakamoto; or parental management understood through the media marketplace experiences of black women in Britain). The conference's Best Competitive Award paper is featured; a compelling look at hyper-reality within the world of the Broadway musical, examining how new media platforms are used to appeal to new and existing consumers. This series also includes two insightful papers on wine producers and their cultural intermediaries, and on wine tourism, where the authors traverse the globe to better understand market development and consumer engagement respectively. Whether it be an examination of consumer tribes, breast cancer and gender identity, or product gender and design, these authors collectively provide us with unique and riveting perspectives on consumer and marketplace experiences. The series fittingly culminates with a critical look at the emergence of the CCT tradition; an emergence that is both timely and important as this series demonstrates.

Notes

Includes index.

Bibliographic references

Includes bibliographical references at the end of each chapters and index.

Source of description

Print version record

Contents

• Intro
• CONSUMER CULTURE THEORY
• Contents
• List of Contributors
• About the Editors
• About the Series Editor
• Preface
• Part I: (Hyper) Reality and Cultural Hybridization
• Part II: Navigating the Marketplace
• Part III: The Consumer Culture Theory Paradigm
• References
• Amazing Information: Hyperreality and "The World of Wicked"
• Overview
• Off to See the Wizard: Toward a Theory of Cultural Sustainability
• Coming Soon to a Mall Near You: "The World of Wicked"
• "The World of Wicked" Enlivened
• Conclusion
• "Satoshi is Dead. Long Live Satoshi": The Curious Case of Bitcoin's Creator
• Introduction
• Theoretical Background: The Author is Dead. Long Live the Author?
• Method
• Analysis
• Discussion
• Managing Media as Parental Race-Work: (RE)Mediating Children's Black Identities
• Theoretical Foundation
• Context
• Findings
• Cultivating African Diasporic Identity
• "Black is Beautiful": Black-Affirming Brand and Media Content
• (Re)mediating Racial Discordance and Mixed-Race Identities
• Seeking Solidarity Online: Video Blogs (Vlogs) and Parenting in Inter-Cultural Households
• Emerging Market Dynamics Within and Beyond Consumer Tribes
• Literature Review
• From Prosumption to Consumer-Driven Markets
• Consumer Tribes and Entrepreneurship
• Objective, Context, and Methodology
• Entrepreneurship through Cultural Mediation
• Entrepreneurship within and beyond Consumer Tribes
• Discussion and Conclusion
• Taste As Market Practice: The Example of "Natural" Wine
• Conceptual Foundations
• Aesthetic Regimes and Taste as a Market Device
• Overview of the Research.
• Taste as a Dividing Device
• Taste as an Operating Device
• Taste as a Coordinating Device
• Spatializing Purity and Pollution: Stigma and Consumption of Beef in India
• Theoretical Considerations
• Purity, Pollution, and Stigmatization of Lower Castes
• Untouchability and Consumption of Beef in India
• Research Context and Methodology
• Emplacing Cow Inside: Creating Feminine and Sacred Space
• Consuming Beef Outside: Creating Polluted and Masculine Space
• Embodiment, Illness, and Gender: The Intersected and Disrupted Identities of Young Women with Breast Cancer
• Methods
• Results
• Embodiment
• Embodiment and Intimacy
• Motherhood
• [Softly Assembled] Gender Performance Through Products: Four Practices Responding to Masculine and Feminine Codes in Product Design
• Product Gender and Consumer Identity Projects
• Gender as a [Softly Assembled] Performance
• Method and Study Design
• Identifying and Interpreting Products' Gender Cues
• Practice 1: Complying with Social Norms by Doing Gender
• Practice 2: Defying Expectations by Undoing Gender
• Practice 3: Muting Gender as a Daily Choice
• Practice 4: Muting Gender as an Incidental Option
• Study Limitations and Future Research Directions
• Anticipating the Automobile: Transportation Transformations in Vietnam
• The Practicality and Pleasure of Motorcycles
• Automotive Horizons
• Effect and Affect
• Contextualizing Mobility
• Driving a Market
• Notes
• Performance Theory and Consumer Engagement: Wine-Tourism Experiences in South Africa and India
• Study Methods
• Performance Theory and Consumer Engagement
• Pre-Tour Expectations.
• Building an Intense Experience: History and Narrative
• Breaking the Ice: Engaging Participants
• Materiality and Techniques of Relation
• Landscape: Materiality and Consumer Engagement
• Pitching Wine Tours and Consumer Engagement
• Tour of the Facilities: Consumer Engagement
• Techniques of Relations and Consumer Engagement
• Consumer Engagement and Making a Purchase
• Consumer Engagement: Engage to Act
• Engage for Identity
• Engage to Feel
• Engage to Think
• Engage to Sense/Perceive
• Engage to Immerse
• Engage to be Transported
• Conclusions
• Acknowledgements
• From Marginalization to Boundary Solidification: CCT and Its Implication for Aspiring Scholars
• Kuhn and Science
• Consumer Culture Theory: A New Paradigm
• Criticism and Anomalies in Consumer Culture Theory
• A Normal Science in Action
• Anomalies Addressed
• Index.

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ISBN

• 1-78754-504-0
• 1-78743-906-2

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