Details

Subject(s)

• Communication in nature conservation [Browse]

Summary note

This second edition of a widely praised book, originally published in 1999, includes new material on working with stakeholders, volunteers, and other groups to multiply conservation success. It also expands on the use of electronic media with examples of conservation Web pages, blogs, e-newsletters, and other new media. The book's citations have been updated to include a host of Web sites and other electronic sources useful for planning and implementing communication programs. Communication Skills for Conservation Professionals is a valuable addition to the conservationist's toolbox that will help scientists, managers, concerned citizens, and students more effectively communicate their knowledge and concern about the environment and meet greater professional and community success.

Source of description

Description based on publisher supplied metadata and other sources.

Contents

• Intro
• Title Page
• Copyright Page
• Table of Contents
• Acknowledgments
• Introduction
• Chapter 1: Communications for Conservation
• Why Communicate?
• What is Communication?
• Communication Theory
• Elements of Communication
• Communications Programs
• Last Words
• Chapter 2: Influencing Public Attitudes and Behaviors
• Understanding Attitudes and Motivations
• Influencing Behavior
• Communications for Fire Prevention versus Fire Prescription
• Chapter 3: Designing a Public Communications Program
• Planning
• Review Your Organizational Mission
• Determine Your Goals
• Identify Target Audiences
• Define Objectives
• Select Activities and Messages
• Implementation
• Pilot-Test the Activities
• Implement Program Operations
• Evaluation
• Chapter 4: Researching Audiences Using Quantitative Approaches
• Audience Research Goals
• Defining Target Audiences
• Identifying Audience Knowledge, Interests, and Attitudes
• Research Methods
• Surveys
• Document Review and Content Analysis
• Content Analysis
• Observational Techniques
• Quantitave Observations
• Chapter 5: Audience Research Using Qualittative Approaches
• Group Interviews and Meetings
• Focus Groups
• Public Meetings
• Brainstorming
• Nominal Group Technique
• Delphi Technique
• Improved Nominal Group Technique
• Qualitative Observational Techniques
• Professional Judgement
• Case Studies
• Visual Techniques
• Participatory Rural Appraisal
• Naturalistic Inquiry
• Chapter 6: Communication Strategies and Actions
• Political Activities
• Official Proclamations and Legislation
• Lobbying
• Indirect Lobbying
• Public Hearings
• Special-Issue Stamps
• Public Information Activities
• News or Media Conference
• Personality Appearance, Spokesperson Tour
• Speakers Bureau.
• Information Booths and Exhibits
• Contests
• Billboards and Posters
• Special Events
• Promotional Activities
• Public Service Announcements and Community Calendars
• Spectacles
• Marketing Activities
• Drama and the Arts
• Fund-Raising
• Research Findings
• Community Relations
• Organizational and Group Activities
• Group Meetings
• Negotiation Activities
• Establishing an Organization or a Volunteer Program
• Building Partnerships
• Hosting a Conference
• Educational and Interpretive Activities
• Classes and Presentations
• Production of Posters
• Publications of Brochures
• Audiovisual Materials
• Tours
• Exhibits
• Web Sites
• Chapter 7: Communicating With Groups
• Facilitating Group Discussion and Decision-Making Activities
• Negotiation and Conflict Resolution Activities
• Coordinating Volunteer Programs
• Planning a Volunteer Program
• Recruiting Volunteers
• Retaining Volunteers
• Rewarding Volunteers
• Establishing a New Organization or Group
• Holding Conferences and Symposia
• Chapter 8: Using Mass Media
• Mass Communications
• Mass Communications Approaches
• Making Your Activities Newsworthy
• Cultivating Media Relations
• Mass Media Approaches
• Interviews with the Press
• Broadcast Media Interviews
• Advertisements
• Public Service Announcements
• News Releases
• Press Kits, Tip Sheets, and Fact Sheets
• Press Conferences
• Letters to the Editor and Editorials
• Direct Mail
• Using the Internet
• Chapter 9: Methods and Materials for Interpreting the Environment
• Defining Interpretation
• Goals of Interpretation
• Interpretive Programs and Characteristics
• Making Interpretation Entertaining and Relevant
• Organizing Interpretation around Themes
• Developing an Interpretation Program
• Planning Phase.
• Implementation Phase
• Evaluation Phase
• Interpretive Methods
• Self-Guided Interpretive Activities
• Interpretive Publications
• Personal Interpretation
• Public Presentations
• Giving a Talk
• Tips for a PowerPoint Presentation
• Using Other Visual Aids
• Giving a Guided Walk
• Staging Period
• Introducing the Walk
• Body of the Tour
• Concluding the Walk
• Chapter 10: Conservation Through Education
• Roots of Education for Conservation
• Conservation Education Programming
• Target Audiences
• Designing a Program
• Conservation Education for Children
• Cognitive and Social Development Theories
• Learning Cycle and the Learning Environment
• Basic Elements of a Program for Children
• Moving from Awareness to Action
• Conservation Education in Schools
• Programs for Adult Learners
• Programs for Mixed Audiences
• Conservation Education in Parks
• Field Schools Associated with U.S. Parks
• Conservation Education in Communities
• Challenges Facing Conservation Education
• Chapter 11: Evaluating and Monitoring Program Success
• Why Evaluate?
• Internal and External Evaluations
• Formative and Summative Evaluations
• Types of Information Collected during Evaluations
• Planning an Evaluation
• Evaluation Design
• Evaluation Techniques
• Data Collection for an Evaluation
• Tests of Attitudes, Knowledge, Skills, and Behavior
• Questionnaires and Surveys
• Interviews with Participants
• Observation
• Production of Activities and Participant Counts
• Content Analysis and Document Review
• Case Study
• Using Multiple Methods
• Reporting and Using Evaluation Results
• Effective Use of Evaluation Findings
• Notes
• Index.

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ISBN

1-59726-943-3

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