Frontrunners or copycats? [electronic resource] / Birgitte Tufte, Jeanette Rasmussen & Lars Bech Christensen (editors).

1st ed.
Copenhagen ; Herndon, VA : Copenhagen Business School Press, 2005.
1 online resource (172 p.)


Description based upon print version of record.
Bibliographic references
Includes bibliographical references.
Language note
  • ""Frontrunners or Copycats?""; ""Table of contents""; ""Preface""; ""Introduction Frontrunners or Copycats?""; ""1 Understanding and Theorizing Modern Childhood in Denmark: Tendencies and Challenges ""; ""Children and the welfare state: From private to shared responsibility""; ""Children as political subjects""; ""The â€?schoolificationâ€? of children""; ""Institutionalized individualization and individualized institutionalization""; ""New â€?ideals of normalityâ€?""; ""The competent child as compulsive idea""; ""Persisting ambiguities in modern childhood""; ""References""
  • ""2 Children as Innovators and Opinion Leaders""""Background""; ""The Theory of Diffusion of Innovations""; ""Social influence""; ""Innovators and opinion leaders""; ""Opinion leadership and innovators among children""; ""Overlap among innovators""; ""Overlap among opinion leadership""; ""From where do children get information about new products?""; ""Conclusion and further research questions""; ""References""; ""3 Children, TV Advertising and the Law â€? Internal and External Perspectives""; ""The problem""; ""The internal and external perspective of the law""
  • ""The applicable Swedish law concerning children and TV advertising""""An external view of the relevant legislation â€? the power of children to act""; ""Conclusions""; ""References""; ""4 Young People and Consumption: Commonalities and Differences in the Construction of Identities""; ""Consumption and young peopleâ€?s identities""; ""Reasons for buying particular things""; ""Consumption and transactions between children and parents""; ""Conclusion""; ""References""; ""5 Children and Promotion: The Role of Advertising and Marketing in Innovation""; ""Advertising to children and innovation""
  • ""Changing media""""In summaryâ€?""; ""Advertising in schools""; ""Dental health/diet/obesity""; ""Whatâ€?s on?""; ""Understanding intent""; ""Effects and influence""; ""Types of advertising""; ""Junk food!""; ""Celebrity endorsement""; ""Approaching the subject""; ""References""; ""6 Childrenâ€?s and Adolescentsâ€? Use of the Internet â€? with Focus on Tweens""; ""What is the Internet?""; ""International research""; ""Tweens""; ""What is the definition of â€?tweensâ€??""; ""Tweensâ€? use of the Internet""; ""Concerns about the Internet""; ""Tweens â€? between media and consumption""
  • ""References""""7 The Invention of the Child Consumer: What is at Stake for Marketing Practice and Research?""; ""Introduction: The child as a target for marketing management""; ""Part I - The progressive connection of children with consumption""; ""Part II - Childrenâ€?s consumerism: The new frontier of managerial practice?""; ""Conclusion: Towards a transformational agenda for marketing management and research""; ""References""; ""8 Children as Change Agents in the Pursuit of the Competencies of theFuture""; ""Prelude""; ""Background and purpose""; ""Why this interest from a toy company?""
  • ""Results from LEGO Research among children""
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