LEADER 03847nam a2200517 i 4500001 99125348816906421 005 20230814233556.0 006 m o d | 007 cr#|n#|||||||| 008 220517s2018 nyua ob 001 0 eng d 020 1-4798-3364-9 024 7 10.18574/9781479833641 |2doi 035 (CKB)3840000000332415 035 (OCoLC)1132224720 035 (MdBmJHUP)muse74577 035 (DE-B1597)547599 035 (DE-B1597)9781479833641 035 (MiAaPQ)EBC4834260 035 (OCoLC)1017736697 035 (Au-PeEL)EBL4834260 035 (CaPaEBR)ebr11486179 035 (EXLCZ)993840000000332415 040 MiAaPQ |beng |erda |epn |cMiAaPQ |dMiAaPQ 041 0 eng 044 nyu |cUS-NY 050 4 ZA4230 |b.N635 2018 072 7 COM079000 |2bisacsh 082 0 025.04252 |223 084 LB 31960 |2rvk |0(DE-625)rvk/90533: 100 1 Noble, Safiya Umoja, |eauthor. 245 10 Algorithms of oppression : |bhow search engines reinforce racism / |cSafiya Umoja Noble. 264 1 New York, New York : |bNew York University Press, |c[2018] 264 4 |c©2018 300 1 online resource (xv, 229 pages) : |billustrations 336 text |btxt |2rdacontent 336 still image |bsti |2rdacontent 337 computer |bc |2rdamedia 338 online resource |bcr |2rdacarrier 505 00 |tAcknowledgments -- |tIntroduction -- |t1. A Society, Searching -- |t2. Searching for Black Girls -- |t3. Searching for People and Communities -- |t4. Searching for Protections from Search Engines -- |t5. The Future of Knowledge in the Public -- |t6. The Future of Information Culture -- |tConclusion -- |tEpilogue -- |tNotes -- |tReferences -- |tIndex -- |tAbout the Author 520 A revealing look at how negative biases against women of color are embedded in search engine results and algorithms Run a Google search for “black girls”—what will you find? “Big Booty” and other sexually explicit terms are likely to come up as top search terms. But, if you type in “white girls,” the results are radically different. The suggested porn sites and un-moderated discussions about “why black women are so sassy” or “why black women are so angry” presents a disturbing portrait of black womanhood in modern society.In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities. Data discrimination is a real social problem; Noble argues that the combination of private interests in promoting certain sites, along with the monopoly status of a relatively small number of Internet search engines, leads to a biased set of search algorithms that privilege whiteness and discriminate against people of color, specifically women of color.Through an analysis of textual and media searches as well as extensive research on paid online advertising, Noble exposes a culture of racism and sexism in the way discoverability is created online. As search engines and their related companies grow in importance—operating as a source for email, a major vehicle for primary and secondary school learning, and beyond—understanding and reversing these disquieting trends and discriminatory practices is of utmost importance.An original, surprising and, at times, disturbing account of bias on the internet, Algorithms of Oppression contributes to our understanding of how racism is created, maintained, and disseminated in the 21st century. 504 Includes bibliographical references and index. 588 Description based on print version record. 650 0 Search engines |xSociological aspects. 650 0 Discrimination. 630 00 Google. 776 |z1-4798-4994-4 906 BOOK