Media and the American child [electronic resource] / George Comstock and Erica Scharrer.

Author
Comstock, George A. [Browse]
Format
Book
Language
English
Published/​Created
Burlington, MA : Elsevier, c2007.
Description
1 online resource (388 p.)

Details

Subject(s)
Summary note
This new work summarizes the research on all forms of media on children, looking at how much time they spend with media everyday, television programming and its impact on children, how advertising has changed to appeal directly to children and the effects on children and the consumer behavior of parents, the relationship between media use and scholastic achievement, the influence of violence in media on anti-social behavior, and the role of media in influencing attitudes on body image, sex and work roles, fashion, & lifestyle.The average American child, aged 2-17, watches 25 hours of T
Notes
"Revised ed. of the first author's Television and the American child (Academic Press, 1991)"--p. xii.
Bibliographic references
Includes bibliographical references (p. 307-349) and indexes.
Language note
English
Contents
  • Demographics and preferences in media use, with special attention to the very young
  • The extraordinary appeal of screen media
  • The world as portrayed by media
  • Effects of media on scholastic performance and the developing intellect
  • Young customers : creating the modern consumer through advertising and marketing
  • Television violence, aggression, and other behavioral effects
  • Learning rules and norms : further evidence of media effects
  • Knowledge for what?
ISBN
  • 1-281-05064-4
  • 9786611050641
  • 0-08-047937-5
OCLC
469589508
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