The Oxford handbook of music and advertising / edited by James Deaville, Siu-Lan Tan, and Ron Rodman.

Format
Book
Language
English
Published/​Created
New York : Oxford University Press, 2021.
Description
1 online resource (864 pages).

Details

Subject(s)
Editor
Series
Oxford handbooks online. [More in this series]
Summary note
The Oxford Handbook of Music and Advertising assembles an array of 42 pathbreaking chapters on the production, texts, and reception of advertising through music. The chapters on production study the factors, activities, and people behind the music for the marketing pitch, both past and present. The section on Text focuses on analytic and historical approaches to ads in various media, and includes commentaries on musical genres in ads ranging from Western European art music to American popular genre. The last section addressing "Reception" involves the formulation of models and theories, and implementation of research methods to examine how the presence of music may influence peoples' attitudes, emotions, thoughts, and behaviors in the context of advertisements and within service environments such as stores, restaurants, and banks.
Notes
Also issued in print: 2021.
Bibliographic references
Includes bibliographical references and index.
Target audience
Specialized.
Source of description
Description based on online resource; title from PDF title page (viewed on February 4, 2021).
Contents
  • Advertising Millie-Christine, or the making of the Two-Headed Nightingale / Remi Chiu, Dana Gorzelany-Mostak
  • "Have You Played Atari Today?"Music and audience in an early video game advertising campaign / William Gibbons
  • / Jay Beck
  • Popular music, advertising, and (3z (Bselling out (3y (B / Bethany Klein
  • / Joanna Love
  • Taking the Gift Out and Putting It Back In: From Cultural Goods to Commodities / Timothy D. Taylor
  • The persistence of memory: Structural functions of music in commercial jingles / Ron Rodman
  • The Sounds of Coca-Cola—On (3z (Bcola-nization (3y (B of sound and music / Nicolai J²rgensgaard Graakjµr
  • From the subliminal to the ridiculing: How U.S. campaign ads use music to evoke four basic and two compound emotions basic and two compound emotions / Paul Christiansen
  • Exploiting the Frontier: Advertising and Western Music / Mariana Whitmer
  • Medievalism goes commercial: The epic as register in contemporary media / David Clem
  • Toward a utilitarian theory of consumer response to advertising music / Lincoln G. Craton
  • Music as advertisement: Capturing and sustaining attention in the attention economy era / Hubert Lâeveillâe Gauvin
  • Hearing, remembering, and branding: Setting strategic directions for sonic branding research / Vijaykumar Krishnan, James J. Kellaris
  • Sensory marketing in advertising and service environments / Bertil Hultâen
  • Sound in the context of (multi)sensory marketing / Klemens Knoeferle, Charles Spence
  • Commercial Sound: A Review of the Effects of Popular Music in Advertising / David Allan
  • Designing Identities: Sound and Music in Automotive and Appliance Branding / Ken McLeod
  • Music with the message in mind: Cognitive responses to background music in advertising / Cynthia Fraser
  • Audiovisual advertising: Effects of music on psychological transportation and narrative persuasion / Madelijn Strick
  • Musical congruity in advertising: Established and emerging research themes / Steve Oakes, Morteza Abolhasani
  • Methods for testing the emotional effects of music in advertising and brand communication / Daniel Mèullensiefen
  • / Reba A. Wissner
  • As heard on...: The changing musical language of Presidential campaign ads / Justin Patch
  • / Kate Galloway
  • Music and Sound Design as Propaganda in Hell-Bent for Election / Lisa Scoggin
  • Advertising the English glee to women, 1750-1800 / Bethany Blake
  • Blank music: Marketing virtual instruments / James Buhler
  • Music supervision and branding in an era of (3z (Bconvergent advertising (3y (B / Tim J. Anderson
  • Fitting tunes: Selecting music for television commercials / Peter Kupfer
  • Music and institutional advertising: Consolidated Edison and Echoes of New York / Rika Asai
  • "All those homes beyond the microphone": Advertising, domesticity, and early country music variety programs in the 1930s / David VanderHamm
  • About a b(r)and: Geffen Records, Universal, and the (posthumous) packaging of Nirvana / Laurel Westrup
  • Loathsome Deutschtum? Wagner and advertising as propaganda in American industrial films of the 1930s and 1940s / Julie Hubbert
  • Introduction: Music and advertising: Production, text, and reception / Siu-Lan Tan, Ron Rodman, James Deaville
  • Contextual marketing: Analyzing networks of musical context in the Digital Age / Willem Strank
  • Music and the formal structures of contemporary action film trailers / Catrin Watts
  • Creating big-screen audiences through small-screen appeals: Film marketing on television through music and sound / James Deaville
  • Selling (3z (BDavid Bowie (3y: (B Commercial appearances and the developing Bowie star image / Katherine Reed
  • The ad creation process: From production to reception / Lawrence Harte
  • Organized labor and commercial advertising: Music unions and J. Walter Thompson / Jessica Getman
  • Jazz works: Music, advertising, and labor in Toronto, 1955-1980 / Mark Laver
  • The Conquest of Kool: Jazz, Tobacco, and the Rise of Market Segmentation / Dale Chapman.
Other title(s)
Music and advertising
ISBN
  • 9780190691271
  • 0190691271
  • 9780190691257
  • 0190691255
  • 9780190691264
  • 0190691263
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