Strategic writing for UX : drive engagement, conversion, and retention with every word / Torrey Podmajersky.

Author
Podmajersky, Torrey [Browse]
Format
Book
Language
English
Εdition
First edition.
Published/​Created
  • Beijing : O'Reilly, [2019]
  • ©2019
Description
1 online resource (195 pages)

Details

Subject(s)
Summary note
When you depend on users to perform specific actions—like buying tickets, playing a game, or riding public transit—well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you’ll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy. UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You’ll use frameworks and patterns for content, methods to measure the content’s effectiveness, and processes to create the collaboration necessary for success. You’ll also structure your voice throughout so that the brand is easily recognizable to its audience. Learn how UX content works with the software development lifecycle Use a framework to align the UX content with product principles Explore content-first design to root UX text in conversation Learn how UX text patterns work with different voices Produce text that’s purposeful, concise, conversational, and clear
Notes
Includes index.
Bibliographic references
Includes bibliographical references and index.
Source of description
Description based on print version record.
Other title(s)
Strategic writing for User experience
ISBN
  • 1-4920-4934-4
  • 1-4920-4938-7
  • 1-4920-4936-0
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