Werbepsychologie / Hans-Joachim Hoffmann.

Author
Hoffmann, Hans-Joachim [Browse]
Format
Book
Language
German
Εdition
Reprint 2019
Published/​Created
  • De Gruyter 1972
  • Berlin ; Boston : De Gruyter, [2019]
  • ©1972
Description
1 online resource (184 pages).

Details

Subject(s)
Series
Summary note
To celebrate the 270th anniversary of the De Gruyter publishing house, the company is providing permanent open access to 270 selected treasures from the De Gruyter Book Archive. Titles will be made available to anyone, anywhere at any time that might be interested. The DGBA project seeks to digitize the entire backlist of titles published since 1749 to ensure that future generations have digital access to the high-quality primary sources that De Gruyter has published over the centuries.
Source of description
Description based on online resource; title from PDF title page (publisher's Web site, viewed 22. Okt 2019)
Rights and reproductions note
This eBook is made available Open Access under a CC BY-NC-ND 4.0 license:
Language note
In German.
Contents
  • Frontmatter
  • INHALT
  • ERSTER TEIL: GRUNDLAGEN
  • 1. PSYCHOLOGIE IN DER WERBUNG
  • 2. BEEINFLUSSUNG DURCH WERBUNG
  • 3. WIDERSTAND GEGEN WERBUNG
  • 4. STEUERUNG DER WERBEBEEINFLUSSUNG DURCH SEINE SIMULATION
  • ZWEITER TEIL: MODELLE
  • 5. REKLAME-MODELL
  • 6. IMPACT-MODELL
  • 7. EINSTELLUNGSMODELL
  • 8. IMAGE-MODELL
  • 9. MOTIVATIONSMODELL
  • 10. PSYCHOANALYTISCHES MODELL
  • 11. MEDIALES BEEINFLUSSUNGSMODELL
  • 12. ADOPTIONSMODELL
  • LITERATUR
  • NAMEN- UND SACHVERZEICHNIS
ISBN
3-11-136999-4
OCLC
1099976270
Doi
  • 10.1515/9783111369990
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