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Werbepsychologie / Hans-Joachim Hoffmann.
Author
Hoffmann, Hans-Joachim
[Browse]
Format
Book
Language
German
Εdition
Reprint 2019
Published/Created
De Gruyter 1972
Berlin ; Boston : De Gruyter, [2019]
©1972
Description
1 online resource (184 pages).
Availability
Available Online
Walter De Gruyter: Open Access eBooks
DOAB Directory of Open Access Books
Details
Subject(s)
Advertising
—
Psychological aspects
[Browse]
Series
Sammlung Göschen ; Band 5009.
[More in this series]
Sammlung Göschen ; 5009
Summary note
To celebrate the 270th anniversary of the De Gruyter publishing house, the company is providing permanent open access to 270 selected treasures from the De Gruyter Book Archive. Titles will be made available to anyone, anywhere at any time that might be interested. The DGBA project seeks to digitize the entire backlist of titles published since 1749 to ensure that future generations have digital access to the high-quality primary sources that De Gruyter has published over the centuries.
Source of description
Description based on online resource; title from PDF title page (publisher's Web site, viewed 22. Okt 2019)
Rights and reproductions note
This eBook is made available Open Access under a CC BY-NC-ND 4.0 license:
Language note
In German.
Contents
Frontmatter
INHALT
ERSTER TEIL: GRUNDLAGEN
1. PSYCHOLOGIE IN DER WERBUNG
2. BEEINFLUSSUNG DURCH WERBUNG
3. WIDERSTAND GEGEN WERBUNG
4. STEUERUNG DER WERBEBEEINFLUSSUNG DURCH SEINE SIMULATION
ZWEITER TEIL: MODELLE
5. REKLAME-MODELL
6. IMPACT-MODELL
7. EINSTELLUNGSMODELL
8. IMAGE-MODELL
9. MOTIVATIONSMODELL
10. PSYCHOANALYTISCHES MODELL
11. MEDIALES BEEINFLUSSUNGSMODELL
12. ADOPTIONSMODELL
LITERATUR
NAMEN- UND SACHVERZEICHNIS
Show 15 more Contents items
ISBN
3-11-136999-4
OCLC
1099976270
Doi
10.1515/9783111369990
Statement on language in description
Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage.
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