Details

Subject(s)

• Social responsibility of business [Browse]
• Success in business [Browse]

Editor

• Brown, Carlton, 1986- [Browse]
• Nwagbara, Uzoechi [Browse]

Summary note

"This book explores the intricate relationship between marketing, organizational strategy and social responsibility, with a focus on ethical business and CSR-oriented marketing as a driver for sales peak performance. The book focuses on the commercial sector, which relies appreciably on ethical marketing/business to enhance sales peak performance and becomes successful in the long-run"-- Provided by publisher.

Source of description

Description based on print version record.

Contents

• Understanding historical background of corporate social responsibility (CSR) and realizing social media as a new horizon in csr communication / Melis Kaytaz Yigit, Yigit Metal, Turkey, Özge Kirezli, Istanbul Bilgi University, Turkey
• The role of technology acceptance model in strengthening business positioning : the role of technology acceptance model in strengthening business positioning / Emeka Oruh, Brunel University, UK, United Kingdom
• Sustainability strategies for software development firms / Arunasalam Sambhanthan, Curtin University, Australia
• The concept of green marketing / Mertcan Tascioglu, Istanbul Medeniyet University, Turkey
• The business of business is business through social integration / Purna Nandamuri, IBS, IFHE University, India, Mukesh Mishra, IBS, IFHE University, India, Vijayudu Gnanamkonda, IBS, IFHE University, India
• Advertisement : key to business success / Naveed Hamid, SKUAST Jammuá
• New media, organisational strategy and positioning : empirical evidence from nigeria / Emeka Oruh, Brunel University, UK, United Kingdom
• Organizational strategies / Süleyman Ara, Düzce Universityá.

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ISBN

1-5225-5410-6

Statement on language in description

Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage. Read more...