Corporate social responsibility and strategic market positioning for organizational success / Carlton Brown and Uzoechi Nwagbara, editors.

  • Hershey, Pennsylvania : Business Science Reference, [2019]
  • ©2019
19 PDFs (xvii, 301 pages)


Summary note
"This book explores the intricate relationship between marketing, organizational strategy and social responsibility, with a focus on ethical business and CSR-oriented marketing as a driver for sales peak performance. The book focuses on the commercial sector, which relies appreciably on ethical marketing/business to enhance sales peak performance and becomes successful in the long-run"-- Provided by publisher.
Bibliographic references
Includes bibliographical references and index.
System details
Mode of access: World Wide Web.
Source of description
Description based on print version record.
  • Chapter 1. CSR and PSR diversity engagement among ethnic minority businesses (EMBs) within the UK
  • Chapter 2. A liberating curricula as a social responsibility for promoting social justice and student success within the UK higher education institution (HEI)
  • Chapter 3. Understanding historical background of corporate social responsibility (CSR) and realizing social media as a new horizon in CSR communication
  • Chapter 4. Why should the business community and organizations leverage social media to demonstrate their corporate social responsibility (CSR) commitment?
  • Chapter 5. The role of technology acceptance model in strengthening business positioning
  • Chapter 6. Corporate social responsibility as a strategy in a self-service shop S-mart: a critical analysis
  • Chapter 7. Sustainability strategies for software development firms
  • Chapter 8. The business of business is business through social integration
  • Chapter 9. The concept of green marketing.
Other format(s)
Also available in print.
9781522554103 (ebook)
  • 10.4018/978-1-5225-5409-7
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