Corporate social responsibility and strategic market positioning for organizational success / Carlton Brown and Uzoechi Nwagbara, editors.

Format
Book
Language
English
Published/​Created
  • Hershey, Pennsylvania : Business Science Reference, [2019]
  • ©2019
Description
1 online resource (318 pages)

Details

Subject(s)
Editor
Summary note
"This book explores the intricate relationship between marketing, organizational strategy and social responsibility, with a focus on ethical business and CSR-oriented marketing as a driver for sales peak performance. The book focuses on the commercial sector, which relies appreciably on ethical marketing/business to enhance sales peak performance and becomes successful in the long-run"-- Provided by publisher.
Source of description
Description based on print version record.
Contents
  • Understanding historical background of corporate social responsibility (CSR) and realizing social media as a new horizon in csr communication / Melis Kaytaz Yigit, Yigit Metal, Turkey, Özge Kirezli, Istanbul Bilgi University, Turkey
  • The role of technology acceptance model in strengthening business positioning : the role of technology acceptance model in strengthening business positioning / Emeka Oruh, Brunel University, UK, United Kingdom
  • Sustainability strategies for software development firms / Arunasalam Sambhanthan, Curtin University, Australia
  • The concept of green marketing / Mertcan Tascioglu, Istanbul Medeniyet University, Turkey
  • The business of business is business through social integration / Purna Nandamuri, IBS, IFHE University, India, Mukesh Mishra, IBS, IFHE University, India, Vijayudu Gnanamkonda, IBS, IFHE University, India
  • Advertisement : key to business success / Naveed Hamid, SKUAST Jammuá
  • New media, organisational strategy and positioning : empirical evidence from nigeria / Emeka Oruh, Brunel University, UK, United Kingdom
  • Organizational strategies / Süleyman Ara, Düzce Universityá.
ISBN
1-5225-5410-6
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