Details

Subject(s)

• Public relations—Cross-cultural studies—Handbooks, manuals, etc [Browse]
• Intercultural communication—Handbooks, manuals, etc [Browse]

Related name

• Sriramesh, Krishnamurthy [Browse]
• Verčič, Dejan [Browse]

Series

• LEA's communication series. [More in this series]
• Communication series

Summary note

Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical

Notes

Description based upon print version of record.

Bibliographic references

Includes bibliographical references and index.

Language note

English

Contents

• Cover; THE GLOBAL PUBLIC RELATIONS HANDBOOK: THEORY, RESEARCH, AND PRACTICE; Copyright; CONTENTS; CONTRIBUTOR BIOGRAPHIES; FOREWORD; PREFACE; INTRODUCTION; PART I GLOBAL PUBLIC RELATIONS: CONCEPTUAL FRAMEWORK; CHAPTER 1 A THEORETICAL FRAMEWORK FOR GLOBAL PUBLIC RELATIONS RESEARCH AND PRACTICE; CHAPTER 2 POLITICAL ECONOMY AND PUBLIC RELATIONS; CHAPTER 3 THE RELATIONSHIP BETWEEN CULTURE AND PUBLIC RELATIONS; CHAPTER 4 THE MASS MEDIA AND PUBLIC RELATIONS; CHAPTER 5 ACTIVISM AND PUBLIC RELATIONS; PART II ASIA AND AUSTRALASIA
• CHAPTER 6 PUBLIC RELATIONS IN AUSTRALASIA: FRIENDLY RIVALRY, CULTURAL DIVERSITY, AND GLOBAL FOCUSCHAPTER 7 AN OVERVIEW OF PUBLIC RELATIONS IN JAPAN AND THE SELF-CORRECTION CONCEPT; CHAPTER 8 PROFESSIONALISM AND DIVERSIFICATION: THE EVOLUTION OF PUBLIC RELATIONS IN SOUTH KOREA; CHAPTER 9 BECOMING PROFESSIONALS: A PORTRAIT OF PUBLIC RELATIONS IN SINGAPORE; CHAPTER 10 PUBLIC RELATIONS IN MAINLAND CHINA: AN ADOLESCENT WITH GROWING PAINS; CHAPTER 11 SHARING THE TRANSFORMATION: PUBLIC RELATIONS AND THE UAE COME OF AGE; CHAPTER 12 PALESTINIAN PUBLIC RELATIONS-INSIDE AND OUT
• CHAPTER 13 THE ISRAELI PR EXPERIENCE: NATION BUILDING AND PROFESSIONAL VALUESPART III AFRICA; CHAPTER 14 THE NATURE AND STATUS OF PUBLIC RELATIONS PRACTICE IN AFRICA; CHAPTER 15 PUBLIC RELATIONS PRACTICE IN NIGERIA; CHAPTER 16 STATUS OF PUBLIC RELATIONS IN KENYA; CHAPTER 17 PUBLIC RELATIONS IN SOUTH AFRICA: FROM RHETORIC TO REALITY; CHAPTER 18 PUBLIC RELATIONS IN EGYPT: PRACTICES, OBSTACLES, AND POTENTIALS; PART IV EUROPE; CHAPTER 19 THE UNITED KINGDOM: ADVANCES IN PRACTICE IN A RESTLESS KINGDOM
• CHAPTER 20 FROM LITERARY BUREAUS TO A MODERN PROFESSION: THE DEVELOPMENT AND CURRENT STRUCTURE OF PUBLIC RELATIONS IN GERMANYCHAPTER 21 PUBLIC RELATIONS IN NORWAY: COMMUNICATION IN A SMALL WELFARE STATE; CHAPTER 22 PUBLIC RELATIONS IN THE POLDER: THE CASE OF THE NETHERLANDS; CHAPTER 23 PUBLIC RELATIONS IN SWEDEN: A STRONG PRESENCE INCREASING IN IMPORTANCE; CHAPTER 24 PUBLIC RELATIONS IN ITALY: MASTER OF CEREMONIES IN A RELATIONAL SOCIETY*; CHAPTER 25 PUBLIC RELATIONS IN AN ECONOMY AND SOCIETY IN TRANSITION: THE CASE OF POLAND
• CHAPTER 26 PUBLIC RELATIONS IN A CORPORATIVIST COUNTRY: THE CASE OF SLOVENIACHAPTER 27 CHALLENGES OF REVIVED DEMOCRACIES: THE RISE OF PUBLIC RELATIONS IN ROMANIA; CHAPTER 28 A HUNGARIAN RHAPSODY: THE EVOLUTION AND CURRENT STATE OF HUNGARIAN PUBLIC RELATIONS; CHAPTER 29 THE DEVELOPMENT OF PUBLIC RELATIONS IN RUSSIA: A GEOPOLITICAL APPROACH; PART V THE AMERICAS; CHAPTER 30 PUBLIC RELATIONS IN THE UNITED STATES: A GENERATION OF MATURATION; CHAPTER 31 A DIFFERENT COUNTRY, A DIFFERENT PUBLIC RELATIONS: CANADIAN PR IN THE NORTH AMERICAN CONTEXT
• CHAPTER 32 THE PUBLIC RELATIONS INDUSTRY IN MEXICO: FROM AMATEURSHIP TO THE CONSTRUCTION OF A DISCIPLINE

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ISBN

• 1-281-93182-9
• 9786611931827
• 0-203-88937-1

OCLC

437241594

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