Details

Subject(s)

• Consumer behavior—Psychological aspects [Browse]
• Consumers—Psychology [Browse]
• Marketing—Psychological aspects [Browse]

Editor

• Jansson-Boyd, Cathrine V. [Browse]
• Zawisza, Magdalena J. [Browse]

Series

• Routledge international handbooks. [More in this series]
• Routledge International Handbooks

Summary note

This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place.

Bibliographic references

Includes bibliographical references at the end of each chapter and indexes.

Source of description

Description based on print version record.

Contents

• Part I Introduction and cross-cultural research
• chapter 1 The history of consumer psychology / Cathrine V. Jansson-Boyd
• chapter 2 Cross-cultural consumption / Susan Forquer Gupta
• chapter 3 Globalization, branding and multicultural consumer behaviour / Carlos J. Torelli
• part Part II Consumer cognitionand perception
• chapter 4 Visual attention in consumer settings / J. Wesley Hutchinson
• chapter 5 Perception and consumption: Touch, multisensory integration and congruency / Cathrine V. Jansson-Boyd
• chapter 6 The role of procedural knowledge in consumer judgement and decision making / Robert S. Wyer, Jr.
• chapter 7 Unconscious cognition eects in consumer research / Claudiu V. Dimofte
• chapter 8 Capturing the consumer’s unconscious: Applying the implicit association test in consumer research / Dominika Maison
• part Part III Social perception, self, identity and well-being
• chapter 9 The self in consumption / Russell Belk
• chapter 10 Revisiting self-congruity theory in consumer behaviour: Making sense of the research so far / M. Joseph Sirgy
• chapter 11 Social comparison processes in advertisement: On the relative sales-value of beauty / Michael Häfner
• chapter 12 Applying universal dimensions of social perception to consumer context: An extension of the SCM/BIAF models with the relevance principle / Magdalena J. Zawisza
• chapter 13 Does size matter? Media inuences and body image / Megan Hurst, Helga Dittmar, Emma Halliwell and Phillippa C. Diedrichs
• chapter 14 The psychology of healthy eating / Lara Spiteri-Cornish
• part Part IV Social and cultural influences
• chapter 15 Political marketing: Theory and practice / Wojciech Cwalina
• chapter 16 Religion and consumer behaviour / Elizabeth A. Minton
• chapter 17 The psychological consequences of money for economic and social relationships / Tomasz Zaleskiewicz
• chapter 18 Young children as consumers: Their vulnerability to persuasion and its eect on their choices / Dick Mizerski
• part Part V Decision making, attitudes and behavioural research
• chapter 19 Framing eects in consumer judgement and decision making / Tobias Krüger
• chapter 20 Enhancing consumer behaviour with implementation intentions / Peter M. Gollwitzer
• chapter 21 The elaboration likelihood model: Understanding consumer attitude change / Jacob Teeny
• chapter 22 Transactions as tradeos between costs and benets / Bernadette Kamleitner
• chapter 23 Naïve theories about marketing and consumption in consumer inference / Hélène Deval
• chapter 24 What makes tomorrow’s gain worth today’s pain? Cognitive, motivational and aective inuences in consumers’ self-control dilemmas / Aparna A. Labroo
• chapter 25 Sex drive and consumer decision making / Rui Chen
• chapter 26 Ageing and consumer behaviour: Challenges and opportunities / Stephanie M. Carpenter
• part Part VI Products, branding preferences and sustainability
• chapter 27 Sustainability and consumer psychology / Eda Gurel-Atay
• chapter 28 Moving towards sustainable consumption: A psychological perspective on improvement of public transport / Margareta Friman
• chapter 29 The psychology of branding / Arnd Florack
• chapter 30 Aesthetics: Antecedents, underlying processes and behavioural consequences / Martin Reimann
• chapter 31 Anthropomorphism / Pankaj Aggarwal
• part Part VII Internet and electronic media
• chapter 32 Novel phenomena, evolving frameworks: Exploring social inuence in the online world / Rebecca Walker Reczek
• chapter 33 Representations of race, gender and sexual orientation in gaming content / Melody A. Stotler
• chapter 34 Personality-customized advertising in the digital environment / Sandra Matz.

Show 38 more Contents items

Other title(s)

Handbook of consumer psychology

ISBN

• 9781317539933 (electronic book)
• 1-317-53994-X
• 1-317-53993-1

OCLC

965613044

Doi

• 10.4324/9781315727448

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