Understanding children as consumers [electronic resource] / edited by David Marshall.

Format
Book
Language
English
Published/​Created
Los Angeles, [Calif.] ; London : SAGE, 2010.
Description
1 online resource (xvii, 262 p.).

Details

Subject(s)
Series
Summary note
What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences? The contributors to this collection take up the evaluation of the child as an active consumer and offer a valuable rethinking of discussions on the subject.
Notes
Description based upon print version of record.
Bibliographic references
Includes bibliographical references and index.
Target audience
Specialized.
Source of description
Description based on print version record.
Language note
English
Contents
  • Cover; Contents; Notes on Contributors; Preface and Acknowledgements; 1 - Introduction; Part I - Children as Consumers; 2 Developing as Consumers; 3 - Consumer Socialization in Families; 4 - Methodological and Design Issues in Research with Children; Part II - Encountering Marketing; 5 Children and the Market: An American Historical Perspective; 6 - Children and Brands; 7 - Children and Advertising; 8 - Children and Shopping; 9 - Children and Money; Part III: Kids' Stuff; 10 - Children and Food; 11 - Children and the Internet; 12 - Children and Fashion; Part IV: Looking Forward
  • 13 - The Ethics of Marketing to Children14 - Children as 'Competent' Consumers; Index
ISBN
  • 1-4462-4641-8
  • 1-84787-926-8
  • 1-282-62397-4
  • 9786612623974
  • 0-85702-674-7
OCLC
  • 638860817
  • 809956693
  • 1183834862
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