Details

Subject(s)

• Child consumers [Browse]
• Consumer behavior [Browse]

Related name

• Marshall, Dave [Browse]

Series

Advanced marketing series. [More in this series]

Summary note

What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences? The contributors to this collection take up the evaluation of the child as an active consumer and offer a valuable rethinking of discussions on the subject.

Notes

Description based upon print version of record.

Bibliographic references

Includes bibliographical references and index.

Target audience

Specialized.

Source of description

Description based on print version record.

Language note

English

Contents

• Cover; Contents; Notes on Contributors; Preface and Acknowledgements; 1 - Introduction; Part I - Children as Consumers; 2 Developing as Consumers; 3 - Consumer Socialization in Families; 4 - Methodological and Design Issues in Research with Children; Part II - Encountering Marketing; 5 Children and the Market: An American Historical Perspective; 6 - Children and Brands; 7 - Children and Advertising; 8 - Children and Shopping; 9 - Children and Money; Part III: Kids' Stuff; 10 - Children and Food; 11 - Children and the Internet; 12 - Children and Fashion; Part IV: Looking Forward
• 13 - The Ethics of Marketing to Children14 - Children as 'Competent' Consumers; Index

ISBN

• 1-4462-4641-8
• 1-84787-926-8
• 1-282-62397-4
• 9786612623974
• 0-85702-674-7

OCLC

• 638860817
• 809956693
• 1183834862

Statement on language in description

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