LEADER 04814cam a22006734a 4500001 99125106792306421 005 20230207224240.0 006 m d 007 cr cn 008 040706s2005 njuab ob 001 0 eng^^ 010 2004054591 020 9786611068202 020 9789861540672 020 9861540679 020 9781281068200 020 1281068209 020 9780132045117 020 0132045117 035 (CKB)1000000000366142 035 (MH)009448450-3 035 (SSID)ssj0000157355 035 (PQKBManifestationID)12037767 035 (PQKBTitleCode)TC0000157355 035 (PQKBWorkID)10138202 035 (PQKB)10997356 035 (MiAaPQ)EBC5135717 035 (Au-PeEL)EBL5135717 035 (CaONFJC)MIL106820 035 (OCoLC)1027144229 035 (CaSebORM)0131467506 035 (EXLCZ)991000000000366142 040 DLC |cDLC |dC#P |dOCLCQ |dHBS 041 eng 042 pcc 043 d------ 050 00 HD2932 |b.P73 2005 082 00 339.4/6/091724 |222 100 1 Prahalad, C. K. 245 14 The fortune at the bottom of the pyramid : |b[eradicating poverty through profits : enabling dignity and choice through markets] / |cC.K. Prahalad. 250 1st edition 260 Upper Saddle River, NJ : |bWharton School Pub., |cc2005. 300 1 online resource (xix, 401 p. ) |bill., map ; |e1 CD-ROM (4 3/4 in.) 336 text |btxt 337 computer |bc 338 online resource |bcr 347 text file 500 Subtitles from jacket. 504 Includes bibliographical references and index. 546 English 530 Available also in a print edition. 520 The world's most exciting, fastest-growing new market? It's where you least expect it: at the bottom of the pyramid . Collectively, the world's billions of poor people have immense entrepreneurial capabilities and buying power. You can learn how to serve them and help millions of the world's poorest people escape poverty. It is being done— profitably . Whether you're a business leader or an anti-poverty activist, business guru Prahalad shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets. In the book and accompanying CD videos, Prahalad presents... Why what you know about BOP markets is wrong A world of surprises—from spending patterns to distribution and marketing Unlocking the "poverty penalty" The most enduring contributions your company can make Delivering dignity, empowerment, and choice—not just products Corporations and BOP entrepreneurs Profiting together from an inclusive new capitalism "C. K. Prahalad argues that companies must revolutionize how they dobusiness in developing countries if both sides of that economic equation areto prosper. Drawing on a wealth of case studies, his compelling new bookoffers an intriguing blueprint for how to fight poverty with profitability." Bill Gates, Chairman and Chief Software Architect,Microsoft "The Bottom of the Pyramid belongs at the top of the reading list forbusiness people, academics, and experts pursuing the elusive goal ofsustainable growth in the developing world. C. K. Prahalad writes withuncommon insight about consumer needs in poor societies andopportunities for the private sector to serve important public purposes whileenhancing its own bottom line. If you are looking for fresh thinking aboutemerging markets, your search is ended. This is the book for you." Madeleine K. Albright, Former U.S. Secretary of State "Prahalad challenges readers to re-evaluate their pre-conceived notionsabout the commercial opportunities in serving the relatively poor nations ofthe world. The Bottom of the Pyramid highlights the way to commercialsuccess and societal improvement--but only if the developed worldreconceives the way it delivers products and services to the developingworld." Christopher Rodrigues, CEO, Visa International "An important and insightful work showing persuasively how the privatesector can be put at the center of development, not just as a rhetoricalflourish but as a real engine of jobs and services for the poor." Mark Malloch Brown, Administrator, United Nations ... 588 Description based on publisher supplied metadata and other sources. 650 0 International business enterprises |xSocial aspects |zDeveloping countries. 650 0 Non-governmental organizations |zDeveloping countries. 650 0 Poor |zDeveloping countries. 650 0 Economic assistance |zDeveloping countries. 650 0 Globalization |xEconomic aspects |zDeveloping countries. 650 7 Management |2HILCC 650 7 Business & Economics |2HILCC 650 7 Industrial Management |2HILCC 655 7 Electronic books. |2local 700 1 Prahalad, C., |eauthor. 776 08 |z9780131467507 776 08 |z0131467506 906 BOOK