Details

Subject(s)

• Propaganda, Chinese—History—20th century [Browse]
• Propaganda, Communist—China—History—20th century [Browse]
• Citizenship—China—History—20th century [Browse]
• Nationalism—China—History—20th century [Browse]
• China—Politics and government—1949-1976 [Browse]

Series

• Routledge studies in modern history ; 54. [More in this series]
• Routledge studies in modern history ; 54 [More in this series]

Biographical/​Historical note

James Farley is a specialistin the field of propaganda and modern Chinese history and holds a PhD from the University of Kent, UK.

Summary note

Seismic changes in ideology and economic policy in China followed the death of Mao Zedong but one aspect of culture has remained constant: the use of 'Model Workers' for the purposes of propaganda and more recent public relations campaigns. In both a political and commercial context, the use of these individualscontinues to thrive, andalthough the messages they promote have largely changed, their continued use indicates the extent to which they are believed to be an effective form of persuasion. Model Workers were deployed at key points in China's recent history and served to embody the Party's vision of the ideal Chinese citizen as they attempted to reshape the nation following a 'Century of Humiliation,' a ruinous war with Japan and a divisive civil war. This volume utilises the detailed analysis of posters, cinema and translations of related propaganda material to explore the extent ofthe influence of the Model Worker as a concept, on bothpropagandaand national policy.

Bibliographic references

Includes bibliographical references and index.

Source of description

Description based on online resource; title from digital title page (viewed on August 02, 2019).

ISBN

• 1315097869 (electronic book)
• 1351578367 (electronic book : EPUB)
• 1351578375 (electronic book : electronic book)
• 9781315097862 (electronic book)
• 9781351578363 (electronic book : EPUB)
• 9781351578370 (electronic book : electronic book)

OCLC

1103917895

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