Mass media and national development; the role of information in the developing countries [by] Wilbur Schramm.

Author
Schramm, Wilbur, 1907-1987 [Browse]
Format
Book
Language
English
Published/​Created
Stanford, Calif., Stanford University Press, 1964.
Description
xiv, 333 pages illustrations 23 cm

Details

Subject(s)
Series
Summary note
UNESCO pub. Collection of articles on the social implications and economic implications of mass media in developing countries - covers human relations under low standard living conditions, the need for human resources development, the role of mass media in social change, and the financing and research necessary to achieve targets. Bibliography pp. 311 to 327.
Bibliographic references
Bibliography: p. [311]-327.
Contents
  • Introduction : the human meaning of underdevelopment
  • The role of information in national development
  • The flow of information in the world
  • How the mass media are distributed in the world
  • What mass communication can do, and what it can help to do, in national development
  • The mass media in the great campaigns
  • Communication research as an arm of economic and social development
  • Building the mass media
  • Review and recommendations.
ISBN
  • 0804702276
  • 9780804702270
  • 0804702284 ((pbk.))
  • 9780804702287 ((pbk.))
  • 0252001974
  • 9780252001970
LCCN
64017003
OCLC
265504
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