Details

Subject(s)

• Sports administration—Cross-cultural studies [Browse]
• Sports—Economic aspects—Cross-cultural studies [Browse]
• Sports—Marketing—Cross-cultural studies [Browse]

Editor

• Ahonen, Aila [Browse]
• Dodds, Mark [Browse]
• Heisey, Kevin [Browse]

Series

• Routledge international handbooks [More in this series]
• Routledge International Handbooks

Summary note

"Contemporary sport business is international. From global sport competitions and events, sponsorship deals and broadcasting rights to labour markets and lucrative flows of tourists, anybody working in sport business today has to have an international perspective. This book offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area from strategy and marketing to finance, media and the law. Including authors from more than twenty countries spanning the Americas, Europe, Asia, Africa and Australia, this handbook addresses the most important issues in the world of sport business from a uniquely global perspective. Each chapter examines a particular cross-section of business and sport, encompassing all levels from grassroots to professional and elite. Divided into seven major subject areas, it offers insights from experts on: International Sport Business Strategy - Sport Marketing - Sport Economics and Finance - International Sport Law - Sport Media and Communication - Sport Tourism - Sport Development. The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business."-- Provided by publisher.

Bibliographic references

Includes bibliographical references and index.

Source of description

Print version record and online resource (Taylor and Francis, viewed July 2, 2020).

ISBN

• 1315709635 ((electronic bk.))
• 1317486536 ((ebook))
• 9781315709635 ((electronic bk.))
• 9781317486534 ((ebook))

OCLC

994343033

Statement on language in description

Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage. Read more...